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type_genre:"Fallstudie"
~person:"Jin, Byoungho"
~person:"Kim, Kyung Hoon"
~type_genre:"Article in journal"
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Mode
17
Fashion
16
Consumer behaviour
9
Konsumentenverhalten
9
Bekleidungsindustrie
8
Clothing industry
8
Brand management
6
Markenführung
6
Customer value
5
Kundenwert
5
Textile distribution
5
Textilhandel
5
Beziehungsmarketing
4
Nachhaltigkeit
4
Relationship marketing
4
Sustainability
4
Brand image
3
Innovation
3
Markenimage
3
Marketing management
3
Marketingmanagement
3
Social Web
3
Social web
3
Customer equity
2
Customer satisfaction
2
Einzelhandel
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Internet marketing
2
Kundenzufriedenheit
2
Luxury goods
2
Luxusgüter
2
Nachhaltige Entwicklung
2
Online-Marketing
2
Retail trade
2
Sustainable consumption
2
Sustainable development
2
customer equity
2
fashion industry
2
Anterior cingulate cortex
1
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1
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Fallstudie
Article in journal
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16
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English
17
Author
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Jin, Byoungho
Kim, Kyung Hoon
Choi, Tsan-Ming
34
Ko, Eunju
29
Guercini, Simone
9
Shen, Bin
9
Khare, Arpita
8
Madsen, Dag Øivind
8
Merlo, Elisabetta
8
Perry, Patsy
8
Workman, Jane E.
8
Jain, Sheetal
7
Vignali, Gianpaolo
7
Godart, Frédéric C.
6
Henninger, Claudia E.
6
Kim, Sang Jin
6
Loureiro, Sandra Maria Correia
6
McColl, Julie
6
McCormick, Helen
6
Moore, Christopher M.
6
Phau, Ian
6
Ryding, Daniella
6
Suha Fouad Salem
6
Atik, Deniz
5
Caniato, Federico
5
Caridi, Maria
5
Choo, Ho Jung
5
Chow, Pui-Sze
5
Chun, Eunha
5
Fiore, Ann Marie
5
Goworek, Helen
5
Gwozdz, Wencke
5
Karaosman, Hakan
5
Kautish, Pradeep
5
Kim, HaeJung
5
Lee, Seung-Hee
5
Lee, Yuri
5
Macchion, Laura
5
Moore, Christopher
5
Ozuem, Wilson
5
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Journal of business research : JBR
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Business horizons
1
International journal of consumer studies
1
International marketing review
1
Journal of fashion marketing and management
1
Journal of global fashion marketing : JGfM
1
Journal of service theory and practice : JSTP
1
Palgrave Pivot
1
Palgrave studies in practice: global fashion brand management
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
17
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1
Does beauty encourage sharing? : exploring the role of physical attractiveness and racial similarity in collaborative fashion consumption
Kim, Naeun
;
Jin, Byoungho
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014333348
Saved in:
2
Negative and positive contamination in secondhand fashion consumption : does culture matter?
Kim, Naeun
;
Jin, Byoungho
;
Kim, Terry Haekyung
- In:
International marketing review
40
(
2023
)
6
,
pp. 1509-1530
Persistent link: https://www.econbiz.de/10014470396
Saved in:
3
Slow fashion branding : understanding what consumers value most
Jung, Sojin
;
Jin, Byoungho
- In:
The journal of brand management : an international journal
29
(
2022
)
2
,
pp. 141-149
Persistent link: https://www.econbiz.de/10013170538
Saved in:
4
The influence of parasocial relationship in fashion web on customer equity
Yuan, Chun Lin
;
Moon, Hakil
;
Kim, Kyung Hoon
;
Wang, Shuman
- In:
Journal of business research : JBR
130
(
2021
),
pp. 610-617
Persistent link: https://www.econbiz.de/10012544888
Saved in:
5
Digital service innovation, customer engagement, and customer equity in AR marketing
Kim, Kyung Hoon
;
Ko, Eunju
;
Kim, Sang Jin
;
Jiang, Qi
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 453-466
Persistent link: https://www.econbiz.de/10012549102
Saved in:
6
The effect of perceived agility on intention to reuse omni-channel : focused on mediating effect of integration quality of omni-channel
Son, Sang-chul
;
Bae, Joonheui
;
Kim, Kyung Hoon
- In:
Journal of global fashion marketing : JGfM
12
(
2021
)
4
,
pp. 375-389
Persistent link: https://www.econbiz.de/10012627135
Saved in:
7
Changing the game to compete : innovations in the fashion retail industry from the disruptive business model
Jin, Byoungho
;
Shin, Daeun Chloe
- In:
Business horizons
63
(
2020
)
3
,
pp. 301-311
Persistent link: https://www.econbiz.de/10012238284
Saved in:
8
Fashion marketing trends in social media and sustainability in fashion management
Kim, Kyung Hoon
;
Kim, Eun Young
- In:
Journal of business research : JBR
117
(
2020
),
pp. 508-509
Persistent link: https://www.econbiz.de/10012287953
Saved in:
9
How to "Nudge" your consumers toward sustainable fashion consumption : an fMRI inbvestigation
Lee, Eun-Ju
;
Choi, Hanah
;
Han, Jinghe
;
Kim, Dong-hyun
; …
- In:
Journal of business research : JBR
117
(
2020
),
pp. 642-651
Persistent link: https://www.econbiz.de/10012288078
Saved in:
10
Sustainable marketing activities of traditional fashion market and brand loyalty
Jung, Jaesuk
;
Kim, Sang Jin
;
Kim, Kyung Hoon
- In:
Journal of business research : JBR
120
(
2020
),
pp. 294-301
Persistent link: https://www.econbiz.de/10012417131
Saved in:
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