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type_genre:"Firmeninformation"
~language:"deu"
~subject:"Marketing management"
~subject:"Organizational change"
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Business- und Marketing-Strategie : Verknüpfung, Interaktion und Abstimmung in Theorie und Praxis
Gamper, Daniel
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2012
Persistent link: https://www.econbiz.de/10009663328
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Alles für den Kunden : Jan Carlzon revolutioniert ein Unternehmen
Carlzon, Jan
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1990
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4., überarb. Aufl.
Persistent link: https://www.econbiz.de/10000088968
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