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type_genre:"Firmeninformation"
~language:"eng"
~subject:"Marketing management"
~type_genre:"Conference paper"
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Search: subject_exact:"Strategic management"
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Marketing management
Strategisches Management
105
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15
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Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
1
Proceedings of the IWEMB 2019 : Third International Workshop on Entrepreneurship in Electronic and Mobile Business : Vestfold, Norway, September 30-October 1, 2019
1
The globalisation of Chinese business : implications for multinational investors
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ECONIS (ZBW)
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Social media marketing communication and social media business performance : do firm age, social media business experience, and presence of physical store matter?
Charoensukmongkol, Peerayuth
;
Tarsakoo, Penpattra
- In:
Proceedings of the IWEMB 2019 : Third International …
,
(pp. 93-121)
.
2020
Persistent link: https://www.econbiz.de/10012521542
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2
Internationalisation strategies of medium-size multinational firms : when size matters in Chinese markets
Pontiggia, Andrea
;
Vescovi, Tiziano
- In:
The globalisation of Chinese business : implications …
,
(pp. 97-121)
.
2014
Persistent link: https://www.econbiz.de/10012016663
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3
Research on current situation and strategy of e-marketing applications in Chinese SMEs
Baoling, Li
- In:
Journal of electronic commerce in organizations : the …
12
(
2014
)
4
,
pp. 23-31
Persistent link: https://www.econbiz.de/10010506939
Saved in:
4
The Nokia revolution : the story of an extraordinary company that transformed an industry
Steinbock, Dan
-
2001
Persistent link: https://www.econbiz.de/10001568991
Saved in:
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