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type_genre:"Glossary included"
~person:"Lucas, M. R."
~type_genre:"Reprint"
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Neoclassical economics
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Neoklassische Theorie
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Preismanagement
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Pricing strategy
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Theorie der Unternehmung
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Lucas, M. R.
Coase, R. H.
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Williamson, Oliver E.
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Marketing-mix strategies - distribution strategy and pricing strategy
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Pricing decisions and the neoclassical theory of the firm
Lucas, M. R.
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2009
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