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type_genre:"Handbook"
~isPartOf:"Frontiers of culture and psychology"
~isPartOf:"Marketing and consumer psychology series"
~isPartOf:"Schriftenreihe Schwerpunkt Marketing"
~type_genre:"Collection of articles written by one author"
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Consumer behaviour
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Frontiers of culture and psychology
Marketing and consumer psychology series
Schriftenreihe Schwerpunkt Marketing
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Akzeptanz und Wirkung einer Code-basierten, cross-medialen Marketingkommunikation : drei Studien am Beispiel von QR-Codes
Neumann, Natalie
-
2015
Persistent link: https://www.econbiz.de/10011391062
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2
Handbook of culture and consumer behavior
Ng, Sharon
(
contributor
);
Lee, Angela Y.
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10011297040
Saved in:
3
Customer happiness : essays on happiness and its relation to comsumption
Niedermeier, Anna
-
2015
Persistent link: https://www.econbiz.de/10013427492
Saved in:
4
Consumer behavior and advertising involvement : selected works of Herbert E. Krugman
Krugman, Herbert E.
-
2008
Persistent link: https://www.econbiz.de/10003683027
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