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type_genre:"Handbook"
~language:"eng"
~subject:"Messung"
~type_genre:"Aufsatz im Buch"
~type_genre:"Hochschulschrift"
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The effects of mere measurement on customer satisfaction and recommendation intention : a longitudinal analysis in the context of transactional surveys
Grigoryants, Nana
-
2023
Persistent link: https://www.econbiz.de/10014365433
Saved in:
2
Development of a measurement concept for sensory perception and investigation of the relationships with marketing-related performance indicators
Haase, Janina
-
2019
Persistent link: https://www.econbiz.de/10012019241
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3
Psychometric modeling as a tool to investigate heterogeneous response scale use
Henninger, Mirka
-
2019
Persistent link: https://www.econbiz.de/10012144978
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4
Understanding consumer perceptions in the digital environment
Hein, Sebastian
-
2021
Persistent link: https://www.econbiz.de/10012543212
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5
Customer feedback metrics for marketing accountability
Haan, Evert de
;
Verhoef, Peter C.
;
Wiesel, Thorsten
- In:
Marketing accountability for marketing and …
,
(pp. 49-74)
.
2021
Persistent link: https://www.econbiz.de/10012653774
Saved in:
6
Do retailers get blamed when manufacturer brands fail? : measurement of multiloci attributions and spillover effects
Germann, Frank
;
Hess, Ronald L. <Jr.>
;
Meloy, Margaret G.
- In:
Marketing accountability for marketing and …
,
(pp. 111-128)
.
2021
Persistent link: https://www.econbiz.de/10012653923
Saved in:
7
Customer journey : from practice to theory
Harris, Patricia
;
Pol, Harald
;
Veen, Gerrita van der
- In:
The Routledge companion to strategic marketing
,
(pp. 67-90)
.
2021
Persistent link: https://www.econbiz.de/10012498431
Saved in:
8
Retail customer native baskets creation : a must-do into measuring price indices
Matias, Liliana Bernardino
;
Freitas, Ana Costa
; …
-
2021
Persistent link: https://www.econbiz.de/10013285623
Saved in:
9
Essays on consumer perception : applications to inflation, business-to-business brands, and response styles
Lennartz, Eric Michael
-
2017
Persistent link: https://www.econbiz.de/10011659566
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10
Developing scale to measure perceived brand literacy of consumer products : an empirical experiment
Rajagopal, Ananya§
- In:
Innovation, technology, and market ecosystems : …
,
(pp. 307-332)
.
2020
Persistent link: https://www.econbiz.de/10012121361
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