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type_genre:"Hochschulschrift"
type_genre:"Lehrbuch"
~isPartOf:"Gabler-Lehrbuch"
~person:"McConnell, Campbell R."
~person:"Meffert, Heribert"
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Marketing : Grundlagen der Absatzpolitik; mit Fallstudien Einführung und Relaunch des VW-Golf
Meffert, Heribert
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1986
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7., überarb. u. erw. Aufl.
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