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type_genre:"Hochschulschrift"
~person:"Steeb, Helena"
~subject:"Elektronisches Produkt"
~type_genre:"Aufsatz im Buch"
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Elektronisches Produkt
Brand management
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Einzelhandel
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Elektrotechnisches Produkt
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Empirical method
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Facheinzelhandel
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Germany
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Steeb, Helena
Lopez Cardona, Diego
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Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
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Retail Branding als Erfolgsfaktor im Einzelhandel : eine Analyse unter Verwendung des Partial Least Squares (PLS)-Ansatzes
Steeb, Helena
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2008
Persistent link: https://www.econbiz.de/10003627764
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