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type_genre:"Kongressschrift"
type_genre:"Übersichtsarbeit"
~isPartOf:"Gabler Edition Wissenschaft"
~subject:"Advertising"
~type_genre:"Forschungsbericht"
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Werbung als Schlüsselfaktor bei der Einführung neuer Produkte : Konsequenzen für die Testmarktforschung
Hiller, Kerstin
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2007
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1. Aufl.
Persistent link: https://www.econbiz.de/10003389022
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Perspektiven der internationalen Kommunikationspolitik : von der Standardisierung zur Integration
Schwarz-Musch, Alexander
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2003
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1. Aufl
Persistent link: https://www.econbiz.de/10001741346
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