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type_genre:"Lehrbuch"
type_genre:"Thesis"
~person:"Mullins, John W."
~subject:"Game theory"
~subject:"Marketing management"
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Mullins, John W.
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McGraw-Hill/Irwin series in management
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McGraw-Hill/Irwin series in marketing
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ECONIS (ZBW)
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Marketing management : a strategic decision-making approach
Mullins, John W.
;
Walker, Orville C.
-
2013
-
8. ed
Persistent link: https://www.econbiz.de/10009517183
Saved in:
2
Marketing strategy : a decision-focused approach
Walker, Orville C.
;
Mullins, John W.
-
2011
-
7. ed. , international student ed.
Persistent link: https://www.econbiz.de/10003953957
Saved in:
3
Marketing strategy : a decision-focused approach
Walker, Orville C.
;
Mullins, John W.
-
2008
-
6. ed.
Persistent link: https://www.econbiz.de/10003598560
Saved in:
4
Marketing management : a strategic, decision-making approach
Mullins, John W.
;
Walker, Orville C.
;
Boyd, Harper W.
; …
-
2005
-
5. ed
Persistent link: https://www.econbiz.de/10001795505
Saved in:
5
Marketing strategy : a decision-focused approach
Walker, Orville C.
;
Boyd, Harper W.
;
Mullins, John W.
; …
-
2003
-
4. ed
Persistent link: https://www.econbiz.de/10001661425
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