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type_genre:"Marktinformation"
~accessRights:"restricted"
~subject:"Consumer behaviour"
~type_genre:"Konferenzbeitrag"
~type_genre:"Statistics"
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Sustainable brand development by product personalization : the attitudes of Russian customers
Azoev, Gennady
;
Starostin, Vasiliy
;
Sumarokova, Ekaterina
- In:
Management for sustainable and inclusive development in …
,
(pp. 73-85)
.
2021
Persistent link: https://www.econbiz.de/10012418766
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2
Big Data is watching you : opportunities and challenges from the perspective of young adult consumers in Russia
Lichy, Jessica
;
Kachour, Maher
;
Khvatova, Tatiana
- In:
Journal of marketing management : MM
33
(
2017
)
9/10
,
pp. 719-741
Persistent link: https://www.econbiz.de/10011746380
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