//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
type_genre:"Thesis"
~accessRights:"restricted"
~isPartOf:"Gabler Edition Wissenschaft"
~subject:"Advertising effects"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Consumer Behaviour"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Advertising effects
Consumer behaviour
11
Konsumentenverhalten
11
Theorie
11
Theory
11
Deutschland
9
Germany
9
Verbraucherverhalten
6
Estimation
5
Schätzung
5
Beziehungsmarketing
3
Market research
3
Marktforschung
3
Relationship marketing
3
Werbewirkung
3
Consumer goods marketing
2
Customer service
2
Customer value
2
Empirical method
2
Empirische Methode
2
Kaufentscheidung
2
Konsumgütermarketing
2
Kundenservice
2
Kundenwert
2
Sales promotion
2
Sales-promotion
2
Verkaufsförderung
2
Automotive market
1
Berichterstattung
1
Beschwerdemanagement
1
Brainstorming
1
Brand
1
Brand image
1
Brand management
1
Complaint management
1
Conjoint Measurement
1
Conjoint analysis
1
Conjoint-Analyse
1
Corporate reputation
1
Crisis management
1
more ...
less ...
Online availability
All
Undetermined
Type of publication
All
Book / Working Paper
3
Type of publication (narrower categories)
All
Thesis
Hochschulschrift
3
Language
All
German
3
Author
All
Föll, Kerstin
1
Görtz, Gunnar
1
Lutzky, Christian
1
Published in...
All
Gabler Edition Wissenschaft
Forschungsgruppe Konsum und Verhalten
1
Forschungsgruppen Konsum und Verhalten
1
Gabler Edition Wissenschaft / Innovatives Markenmanagement
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Consumer Insight : Emotionspsychologische Fundierung und praktische Anleitung zur Kommunikationsentwicklung
Föll, Kerstin
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10013515466
Saved in:
2
Kaufakzeleration bei konsumentengerichteter Verkaufsförderung
Lutzky, Christian
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10013515594
Saved in:
3
Verbraucherspezifische Promotionwirkungen
Görtz, Gunnar
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10013515276
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->