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type_genre:"Thesis"
~accessRights:"restricted"
~subject:"Advertising effects"
~type_genre:"Article in journal"
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Search: subject_exact:"Consumer Behaviour"
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Advertising effects
Consumer behaviour
24,619
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24,609
Relationship marketing
4,123
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4,122
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3,677
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3,677
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3,256
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3,256
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2,759
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2,758
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2,348
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2,297
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2,296
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2,167
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1,918
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1,884
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1,683
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1,682
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1,616
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1,607
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1,482
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1,482
E-commerce
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Electronic Commerce
1,370
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1,310
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Septianto, Felix
17
Dens, Nathalie
13
Pelsmacker, Patrick de
12
Wu, Linwan
10
Dodoo, Naa Amponsah
9
Hudders, Liselot
9
Matthes, Jörg
9
Naderer, Brigitte
9
Torres, Ivonne M.
9
Yoon, Sukki
9
Zúñiga, Miguel Ángel
9
Jang, Soocheong
8
Taylor, Charles Raymond
8
Arora, Nilesh
7
Evans, Nathaniel J.
7
Jeong, EunHa
7
Kim, Kacy K.
7
Thaichon, Park
7
Wen, Taylor Jing
7
Yoon, Hye Jin
7
Bang, Hye Jin
6
Bijmolt, Tammo H. A.
6
Choi, Yung Kyun
6
Dwivedi, Yogesh Kumar
6
Fazli-Salehi, Reza
6
Hatzithomas, Leonidas
6
Lee, Yoon-Joo
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Madadi, Rozbeh
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Quach, Sara
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Sreejesh, S.
6
Vashisht, Devika
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Wojdynski, Bartosz W.
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Arora, Taanika
5
Bae, Mikyeung
5
Bellman, Steven
5
Cauberghe, Veroline
5
Chang, Chun-Tuan
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Chen, Huan
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5
De Jans, Steffi
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International journal of advertising : the review of marketing communications
122
Journal of business research : JBR
109
Journal of marketing communications
99
International journal of advertising : the quarterly review of marketing communications
69
Journal of promotion management : innovations in planning and applied research
63
Journal of retailing and consumer services
61
International journal of internet marketing and advertising : IJIMA
38
Journal of promotion management : JPM
33
Psychology & marketing
28
The journal of product & brand management
27
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
26
Journal of advertising research
25
Marketing letters : a journal of research in marketing
24
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
23
International journal of hospitality management
22
Journal of current issues and research in advertising
21
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
21
Health marketing quarterly
20
Asia Pacific journal of marketing and logistics
19
European journal of marketing
18
Marketing intelligence & planning
18
Journal of consumer marketing
16
The journal of brand management : an international journal
16
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
15
European journal of marketing : EJM
14
Journal of marketing
14
Journal of marketing research : JMR
14
International journal of consumer studies
13
Journal of international consumer marketing
13
Journal of marketing research
13
International journal of sports marketing & sponsorship
12
Journal of global marketing
12
Young consumers : insight and ideas for responsible marketers
12
The journal of consumer marketing
11
Global business review
10
Journal of internet commerce
10
Journal of the Academy of Marketing Science
10
Journal of advertising : official publication of the American Academy of Advertising
9
Journal of marketing management : JMM ; journal of the Academy of Marketing
9
Management science : journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
1,616
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1
Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels
Barrichello, Alcides
;
Morano, Rogério Scabim
;
Santos, …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
Saved in:
2
Conceptualising performative Instagram influencer and user relationships : through advertising and sponsored brand content
Wilson, Jonathan A. J.
;
Arroyo, Laura
- In:
International journal of business performance …
23
(
2022
)
3
,
pp. 257-284
Persistent link: https://www.econbiz.de/10013440055
Saved in:
3
Do female adolescents respond better to thin or plus-size ad characters?
Bakir, Aysen
;
Castonguay, Jessica
;
Blodgett, Jeffrey G.
- In:
Journal of consumer marketing
41
(
2024
)
1
,
pp. 23-35
Persistent link: https://www.econbiz.de/10014471178
Saved in:
4
How best to advertise low-fit brand extensions : a construal level theory perspective
Saeed, Muhammad Rashid
;
Lee, Richard
;
Lockshin, Lawrence S.
- In:
Journal of consumer marketing
41
(
2024
)
1
,
pp. 94-109
Persistent link: https://www.econbiz.de/10014471245
Saved in:
5
When are vivid hotel photos effective? : the moderating effects of resource scarcity and brand level
Kim, Heewon
;
Hwang, Yoo Hee
;
Gim, Jaehee
;
Cheng, Yuqiao
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014457796
Saved in:
6
When and why nostalgic ads work (and do not work) : a social influence perspective
Huang, Huiling
;
Yang, Bi
;
Liu, Qing
;
Wu, Luorong
- In:
International journal of hospitality management
117
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014457826
Saved in:
7
Attention marketing in fragmented entertainment : how advertising embedding influences purchase decision in short-form video apps
Yin, Xicheng
;
Li, Jing
;
Si, Hongyun
;
Wu, Peng
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014460820
Saved in:
8
When digital celebrity talks to you : how human-like virtual influencers satisfy consumer's experience through social presence on social media endorsements
Kim, Hyojung
;
Park, Minjung
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460831
Saved in:
9
Mere copycat? : the effects of human versus human-like virtual influencers on brand endorsement effectiveness : a moderated serial-mediation model
Qi, Zhou
;
Li, Bin
;
Li, Huajun
;
Lei, Yueqiu
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014460856
Saved in:
10
Green power of virtual influencer : the role of virtual influencer image, emotional appeal, and product involvement
Jiang, Kan
;
Zheng, Junyuan
;
Luo, Shaohua
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462270
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