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type_genre:"Thesis"
~institution:"Universität Mannheim"
~subject:"Digital goods"
~subject:"Gender"
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Digital goods
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Consumer behaviour
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Business start-up
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Cognition
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Digitale Güter
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Emotional branding
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Emotionale Werbung
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Geschlechterrolle
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Innovation
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Internetökonomie
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Marketing
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Perception
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Private label
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Produkteinführung
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Produktinnovation
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Produktpolitik
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Psychology of advertising
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Unternehmensgründung
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Konya-Baumbach, Elisa
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Kraus, Florian
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Ludwig, Susanne
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Universität Mannheim
Verlag Werner Hülsbusch
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ECONIS (ZBW)
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Product gender labeling : management decisions and consumer perceptions
Ludwig, Susanne
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2016
Persistent link: https://www.econbiz.de/10011525413
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The launch of e-innovations : an analysis of go-to-market strategies and the consumer adoption decision-making process
Konya-Baumbach, Elisa
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2016
Persistent link: https://www.econbiz.de/10011454918
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