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~isPartOf:"Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022"
~isPartOf:"Product experience"
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Consumer behaviour
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Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
Product experience
Gabler Edition Wissenschaft
84
Europäische Hochschulschriften / 5
74
Schriftenreihe Studien zum Konsumentenverhalten
58
Research
54
Handbook of consumer psychology
42
The Routledge companion to identity and consumption
32
The Routledge companion to consumer behavior
28
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
26
Transformative consumer research for personal and collective well-being
26
Berichte aus der Betriebswirtschaft
19
Gabler Research
19
Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
19
Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
18
The evolution of brands : from signals of quality to storehouses of trust
18
Handbook of brand relationships
17
Cross-cultural and critical perspectives on brands
16
Dissertation Series CentER
16
Springer Gabler Research
16
Tinbergen Institute research series
16
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
16
Consumer culture theory
15
Consumer-brand relationships : theory and practice
15
Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
15
New developments and approaches in consumer behavior research
15
Research handbook on ethical consumption : contemporary research in responsible and sustainable consumer behaviour
15
Social psychology of consumer behavior
15
The Routledge companion to digital consumption
15
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
14
Reihe: Marketing : MAR
14
Schriftenreihe Schwerpunkt Marketing
14
Brand management ; Vol. 3
13
Gabler Edition Wissenschaft / Marken- und Produktmanagement
13
Global consumer behavior
13
Handbook of developments in consumer behaviour
13
Handbook of qualitative research methods in marketing
13
Hidden hands in the market : ethnographies of fair trade, ethical consumption, and corporate social responsibility
13
Measuring and managing brands
13
Perspectives on consumer behaviour : theoretical aspects and practical applications
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1
Does consumer involvement in PLBs of retail food affect development?
Gendel-Guterman, Hanna
;
Shilian, Dalia
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 3-9)
.
2022
Persistent link: https://www.econbiz.de/10013281168
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2
Why do Indian women use skin lightening creams to (re)construct their personhood identity? : an exploratory study of skin colour, social acceptance and brand responsibility
Chaki, Saptaparni
;
Dermody, Janine
;
Occhiocupo, Nicoletta
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 10-17)
.
2022
Persistent link: https://www.econbiz.de/10013281171
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3
The forgotten effects theory in the case of consumer decision making in the city of Barcelona
Vizuete-Luciano, Emili
;
Boria-Reverter, Sefa
;
Solé …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 18-30)
.
2022
Persistent link: https://www.econbiz.de/10013281190
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4
Omnichannel customer journeys : fragments of a never-ending story?
Both, Alina
;
Steinmann, Sascha
;
Chrysochou, Polymeros
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 31-38)
.
2022
Persistent link: https://www.econbiz.de/10013281203
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5
Consumers' attitudes and purchases in online versus offline grocery shopping
Brüggemann, Philipp
;
Pauwels, Koen
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 39-46)
.
2022
Persistent link: https://www.econbiz.de/10013281206
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6
National brand's incentive to offer premium private labels
Choi, Seung-chan
;
Turut, Ozge
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 49-56)
.
2022
Persistent link: https://www.econbiz.de/10013281224
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7
Private label consumer purchasing habits
Frías-Marcos, Ana
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 57-61)
.
2022
Persistent link: https://www.econbiz.de/10013281238
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8
Price-quality relationships for products with and without private labels
Boyle, Peter J.
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 70-73)
.
2022
Persistent link: https://www.econbiz.de/10013281244
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9
Private label vs leading national brand in the online grocery retail setting
Fornari, Edoardo
;
Negri, Francesca
;
Ghezzi, Alessandro …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 74-81)
.
2022
Persistent link: https://www.econbiz.de/10013281250
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10
Introducing the concept of brand appropriation through optics wars
Lajante, Mathieu
;
Ladhari, Riadh
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 85-88)
.
2022
Persistent link: https://www.econbiz.de/10013281255
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