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Consumer behaviour
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Schriftenreihe Schwerpunkt Marketing
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84
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Handbook of brand relationships
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Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
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Consumer culture theory
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Consumer-brand relationships : theory and practice
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Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
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New developments and approaches in consumer behavior research
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Research handbook on ethical consumption : contemporary research in responsible and sustainable consumer behaviour
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Social psychology of consumer behavior
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
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Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
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Reihe: Marketing : MAR
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Brand management ; Vol. 3
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Global consumer behavior
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Handbook of developments in consumer behaviour
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Handbook of qualitative research methods in marketing
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Hidden hands in the market : ethnographies of fair trade, ethical consumption, and corporate social responsibility
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Measuring and managing brands
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ECONIS (ZBW)
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Akzeptanz und Wirkung einer Code-basierten, cross-medialen Marketingkommunikation : drei Studien am Beispiel von QR-Codes
Neumann, Natalie
-
2015
Persistent link: https://www.econbiz.de/10011391062
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2
Essays on scent marketing : effects of scented indoor environments on customers and employees
Girard, Anna L.
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2015
Persistent link: https://www.econbiz.de/10011607529
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3
Customer happiness : essays on happiness and its relation to comsumption
Niedermeier, Anna
-
2015
Persistent link: https://www.econbiz.de/10013427492
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4
Open Brands : Effekte nutzergenerierter Markenbotschaften auf die Markenwahrnehmung
Göbel, Fabian
-
2013
Persistent link: https://www.econbiz.de/10009735582
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5
Visuelle Markenforschung : Leistungsfähigkeit von Collagen in der Unternehmenspraxis
Illek, Alexandra
-
2011
Persistent link: https://www.econbiz.de/10008859244
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6
Understanding participative consumer behavior : insights from motivation theory and three empirical studies in the context of user-generated content
Jodl, Florian
-
2010
Persistent link: https://www.econbiz.de/10008823872
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7
Marketing in Online-Communities : virtuelle Welten und soziale Netzwerke
Brudler, Benjamin
-
2010
Persistent link: https://www.econbiz.de/10009130023
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8
Die Komplexität von Preissystemen : theoretische Fundierung, Kundenwahrnehmung und Erfolgsfaktoren
Engelmann, Marc
-
2009
Persistent link: https://www.econbiz.de/10003860798
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9
Statusveränderung bei Mitgliedschaften in Kundenbindungsprogrammen : theoretische und empirische Analysen am Beispiel von Payback und Lufthansa Miles & More
Wilkoszewski, Alexander
-
2009
Persistent link: https://www.econbiz.de/10013427508
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10
On the visual appearance of objects
Nefs, Harold T.
- In:
Product experience
,
(pp. 11-39)
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2008
Persistent link: https://www.econbiz.de/10003724567
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