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type_genre:"Thesis"
~isPartOf:"Product experience"
~isPartOf:"The evolution of brands : from signals of quality to storehouses of trust"
~type_genre:"Book section"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
38
Konsumentenverhalten
38
Perception
21
Wahrnehmung
21
Product design
19
Produktgestaltung
19
Brand
10
Markenartikel
10
Emotion
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Elliott, Richard
3
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2
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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Product experience
The evolution of brands : from signals of quality to storehouses of trust
Gabler Edition Wissenschaft
84
Europäische Hochschulschriften / 5
74
Schriftenreihe Studien zum Konsumentenverhalten
58
Research
54
Handbook of consumer psychology
42
The Routledge companion to identity and consumption
32
The Routledge companion to consumer behavior
28
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
26
Transformative consumer research for personal and collective well-being
26
Berichte aus der Betriebswirtschaft
19
Gabler Research
19
Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
19
Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
18
Handbook of brand relationships
17
Cross-cultural and critical perspectives on brands
16
Dissertation Series CentER
16
Springer Gabler Research
16
Tinbergen Institute research series
16
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
16
Consumer culture theory
15
Consumer-brand relationships : theory and practice
15
Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
15
New developments and approaches in consumer behavior research
15
Research handbook on ethical consumption : contemporary research in responsible and sustainable consumer behaviour
15
Social psychology of consumer behavior
15
The Routledge companion to digital consumption
15
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
14
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
14
Reihe: Marketing : MAR
14
Schriftenreihe Schwerpunkt Marketing
14
Brand management ; Vol. 3
13
Gabler Edition Wissenschaft / Marken- und Produktmanagement
13
Global consumer behavior
13
Handbook of developments in consumer behaviour
13
Handbook of qualitative research methods in marketing
13
Hidden hands in the market : ethnographies of fair trade, ethical consumption, and corporate social responsibility
13
Measuring and managing brands
13
Perspectives on consumer behaviour : theoretical aspects and practical applications
13
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Analgesic effects of branding in treatment of headaches
Branthwaite, A.
;
Cooper, P.
-
2009
Persistent link: https://www.econbiz.de/10003784500
Saved in:
2
The nature of trust in brands : a psychosocial model
Elliott, Richard
;
Yannopoulou, Natalia
-
2009
Persistent link: https://www.econbiz.de/10003784503
Saved in:
3
Symbols for sale
Levy, Sidney J.
-
2009
Persistent link: https://www.econbiz.de/10003784506
Saved in:
4
Brands as symbolic resources for the construction of identity
Elliott, Richard
;
Wattanasuwan, Kritsadarat
-
2009
Persistent link: https://www.econbiz.de/10003784514
Saved in:
5
Fashion involvement, self-monitoring and the meaning of brands
Auty, Susan
;
Elliott, Richard
-
2009
Persistent link: https://www.econbiz.de/10003784580
Saved in:
6
When can affective conditioning and mere exposure directly influence brand choice?
Baker, William E.
-
2009
Persistent link: https://www.econbiz.de/10003784598
Saved in:
7
Consumer market beliefs : a review of the literature and an agenda for future research
Duncan, Calvin P.
-
2009
Persistent link: https://www.econbiz.de/10003784603
Saved in:
8
Consumers relationship theory in consumer research
Fournier, Susan
-
2009
Persistent link: https://www.econbiz.de/10003784609
Saved in:
9
Toward a critique of brand relationships
Bengtsson, Anders
-
2009
Persistent link: https://www.econbiz.de/10003784615
Saved in:
10
Indexicality and the verification function of irreplaceable possessions : a semiotic analysis
Grayson, Kent
;
Shulman, David
-
2009
Persistent link: https://www.econbiz.de/10003784618
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