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type_genre:"Thesis"
~language:"eng"
~subject:"Brand"
~subject:"Relationship marketing"
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Consumer behaviour
634
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626
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Ekonomi och samhälle : Skrifter uitgivna av Svenska Handelshögskolan
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ECONIS (ZBW)
57
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Three Essays on the marketing of innovations : community collaboration, strategy at product launch, and customers’ post-adoption experience of really new products
Nagel, Christian Siegfried Anton
-
2017
Persistent link: https://www.econbiz.de/10011737442
Saved in:
2
Antecedents and outcomes of consumer perceptions toward hedonic goods
Behrens, Stefan Henrik
-
2014
Persistent link: https://www.econbiz.de/10010390488
Saved in:
3
Four essays on the context-dependence of consumer preferences in situations of reduced choice
Wiebach, Nicole
-
2012
Persistent link: https://www.econbiz.de/10009670984
Saved in:
4
The effects of failure and recovery on customer purchase behavior
Heumann, Christian G.
-
2012
Persistent link: https://www.econbiz.de/10010126965
Saved in:
5
Trends in the behavioral sources of customer profitability and the role of flat-rate pricing
Frank, Felix Maximilian
-
2012
Persistent link: https://www.econbiz.de/10009740151
Saved in:
6
Perceived fairness of differential customer treatment
Mayser, Sabine
-
2011
Persistent link: https://www.econbiz.de/10009690554
Saved in:
7
Three essays based on clickstream data : analyzing, understanding and managing online customer behavior
Becker, Ingo Frank
-
2016
Persistent link: https://www.econbiz.de/10011523918
Saved in:
8
Experiencing one's self in consumption the interplay between the abstractness of product presentation and product experience in driving consumer evaluations
Blumer, Silke
-
2016
Persistent link: https://www.econbiz.de/10011564862
Saved in:
9
Four essays on modeling brand choice and brand loyalty
Silberhorn, Nadja
-
2010
Persistent link: https://www.econbiz.de/10008654412
Saved in:
10
Consumer preferences and bid-price control for cloud services
Anandasivam, Arun
-
2010
Persistent link: https://www.econbiz.de/10008936046
Saved in:
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