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type_genre:"Thesis"
~language:"eng"
~subject:"Brand"
~type_genre:"Ratgeber"
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Search: subject_exact:"Consumer Behaviour"
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ECONIS (ZBW)
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Brand and consumer
Charan, Ashok
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2024
Persistent link: https://www.econbiz.de/10014383857
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2
Antecedents and outcomes of consumer perceptions toward hedonic goods
Behrens, Stefan Henrik
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2014
Persistent link: https://www.econbiz.de/10010390488
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3
Four essays on the context-dependence of consumer preferences in situations of reduced choice
Wiebach, Nicole
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2012
Persistent link: https://www.econbiz.de/10009670984
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4
Four essays on modeling brand choice and brand loyalty
Silberhorn, Nadja
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2010
Persistent link: https://www.econbiz.de/10008654412
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5
The perils of self-brand connections : consumer response to changes in brand image
Gaustad, Tarje
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2015
Persistent link: https://www.econbiz.de/10011439157
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6
Consumer's journey as ambassador brand experiences
Riivits-Arkonsuo, Iivi
-
2015
Persistent link: https://www.econbiz.de/10011483294
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7
Consumption-based learning about brand quality: essays on how private labels share and borrow reputation
Szymanowski, Maciej
-
2009
Persistent link: https://www.econbiz.de/10003931127
Saved in:
8
Implicit associations to brands and no-name products : the use of electrophysiological and imaging methods for neuroeconomic research
Thomas, Anika
-
2014
Persistent link: https://www.econbiz.de/10011452299
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9
Brand perception
Möller, Jana
-
2013
Persistent link: https://www.econbiz.de/10010343792
Saved in:
10
Implications of consumers' brand-related cognitions for their perception of product quality : experiences, associations, emotional attachments and their effect on perceived quality...
Clemenz, Julian
-
2012
Persistent link: https://www.econbiz.de/10009692203
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