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type_genre:"Thesis"
~language:"eng"
~subject:"Marketing management"
~type_genre:"CD-ROM, DVD"
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Search: subject_exact:"Consumer Behaviour"
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Marketing management
Consumer behaviour
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ECONIS (ZBW)
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Three Essays on the marketing of innovations : community collaboration, strategy at product launch, and customers’ post-adoption experience of really new products
Nagel, Christian Siegfried Anton
-
2017
Persistent link: https://www.econbiz.de/10011737442
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2
Three essays on analyzing and managing online consumer behavior
Anderl, Eva Maria
-
2014
Persistent link: https://www.econbiz.de/10010477449
Saved in:
3
Marketing luxury goods online
Kluge, Philipp Nikolaus
-
2016
Persistent link: https://www.econbiz.de/10011512919
Saved in:
4
The perils of self-brand connections : consumer response to changes in brand image
Gaustad, Tarje
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2015
Persistent link: https://www.econbiz.de/10011439157
Saved in:
5
Sustainability image facets in the context of marketing : psychological determinants, company-sided moderators, and consumer sided consequences
Hedjasie Galugahi, Rebekka Chatoun
-
2013
Persistent link: https://www.econbiz.de/10011415976
Saved in:
6
Essays on learning from consumer response to support marketing mix decisions : empirical applications to decisions on product, price and promotion
Fandrich, Thomas
-
2013
Persistent link: https://www.econbiz.de/10010231148
Saved in:
7
Measuring effects of marketing instruments under consumer heterogeneity : application and advancement of models in marketing research
Zenetti, German
-
2013
Persistent link: https://www.econbiz.de/10010247837
Saved in:
8
Innovations - doomed to fail? : Investigating passive and active innovation resistance
Heidenreich, Sven
-
2012
Persistent link: https://www.econbiz.de/10009407016
Saved in:
9
Consumer behavior : building marketing strategy
Hawkins, Del I.
;
Mothersbaugh, David L.
;
Best, Roger J.
-
2007
-
10. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003370094
Saved in:
10
Essays on modeling product returns and durable goods secondary markets
Shulman, Jeffrey D.
-
2006
Persistent link: https://www.econbiz.de/10003946503
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