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type_genre:"Thesis"
~person:"Bauer, Hans H."
~person:"Holbrook, Morris B."
~type_genre:"Collection of articles of several authors"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
13
Konsumentenverhalten
13
Theorie
6
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6
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5
Germany
5
Beziehungsmarketing
3
Marketing
3
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Collection of articles of several authors
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30
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Bauer, Hans H.
Holbrook, Morris B.
Sheth, Jagdish N.
40
Belk, Russell W.
21
Herrmann, Andreas
10
Jacoby, Jacob
9
Bettman, James R.
7
Gröppel-Klein, Andrea
6
Reisch, Lucia A.
6
Tomczak, Torsten
6
Albers, Sönke
5
Burmann, Christoph
5
Diehl, Sandra
5
Fantapié Altobelli, Claudia
5
Fitchett, James
5
Hewer, Paul
5
Piacentini, Maria
5
Rudolph, Thomas
5
Schrader, Ulf
5
Spiller, Achim
5
Wangenheim, Florian von
5
Warde, Alan
5
Zanger, Cornelia
5
Bala, Christian
4
Benkenstein, Martin
4
Diller, Hermann
4
Hansen, Ursula
4
Hennig-Thurau, Thorsten
4
Herr, Paul M.
4
Herstatt, Cornelius
4
Hippner, Hajo
4
Kaufmann, Hans Rüdiger
4
Laroche, Michel
4
Lee, In
4
Martínez-López, Francisco J.
4
Mick, David Glen
4
Orth, Ulrich R.
4
Roosen, Jutta
4
Sarstedt, Marko
4
Schuldzinski, Wolfgang
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Legends in consumer behavior
6
Gabler Edition Wissenschaft
2
Gabler Edition Wissenschaft / Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
1
Schriften zum Marketing
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Schriftenreihe des Instituts für Marktorientierte Unternehmensführung, Universität Mannheim - IMU
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ECONIS (ZBW)
13
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1
"Radical" experiential views : the consumption experience and customer value
Holbrook, Morris B.
-
2015
Persistent link: https://www.econbiz.de/10010513827
Saved in:
2
Traditional decision-oriented approaches : attitude, information-processing, and features-perceptions-affect models
Holbrook, Morris B.
-
2015
Persistent link: https://www.econbiz.de/10010504990
Saved in:
3
Legends in consumer behavior: Morris B. Holbrook
Holbrook, Morris B.
-
2015
Persistent link: https://www.econbiz.de/10010505247
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4
Macromarketing applications, Part II: marketing versus consumer research
Holbrook, Morris B.
-
2015
Persistent link: https://www.econbiz.de/10010505780
Saved in:
5
Macromarketing applications, Part I: ethical concerns, social issues, and animal companions
Holbrook, Morris B.
-
2015
Persistent link: https://www.econbiz.de/10010505794
Saved in:
6
The early years: attitudes, brand loyalty, and perceived risk
Jacoby, Jacob
;
Holbrook, Morris B.
;
Buck, Meera J.
; …
-
2015
Persistent link: https://www.econbiz.de/10011444678
Saved in:
7
Social Media und Brand Community Marketing : Grundlagen, Strategien und Erfolgskonzepte aus der Praxis
Bauer, Hans H.
(
ed.
);
Rösger, Jürgen
(
contributor
); …
-
2013
Persistent link: https://www.econbiz.de/10009700367
Saved in:
8
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
Bauer, Hans H.
(
ed.
)
-
2012
Persistent link: https://www.econbiz.de/10009375388
Saved in:
9
Resistenz gegenüber Innovationen
Haber, Tobias E.
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003637054
Saved in:
10
Konsumentenvertrauen : Konzepte und Anwendungen für ein nachhaltiges Kundenbindungsmanagement
Bauer, Hans H.
(
ed.
)
-
2006
Persistent link: https://www.econbiz.de/10003284144
Saved in:
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