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type_genre:"Thesis"
~person:"Grewal, Dhruv"
~type_genre:"Article in journal"
~type_genre:"Sammelwerk"
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Grewal, Dhruv
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of retailing
1
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ECONIS (ZBW)
3
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1
Shall I tell you now or later? : assimilation and contrast in the evaluation of experiential products
Wilcox, Keith
;
Roggeveen, Anne L.
;
Grewal, Dhruv
- In:
Journal of consumer research : JCR ; an …
38
(
2011/12
)
4
,
pp. 763-773
Persistent link: https://www.econbiz.de/10009409014
Saved in:
2
An empirical analysis of the extreme cherry picking behavior of consumers in the frequently purchased goods market
Talukdar, Debabrata
;
Gauri, Dinesh K.
;
Grewal, Dhruv
- In:
Journal of retailing
86
(
2010
)
4
,
pp. 336-354
Persistent link: https://www.econbiz.de/10008808860
Saved in:
3
Market price variation, perceived price variation, and consumers' price search decisions for durabel goods
Grewal, Dhruv
- In:
Journal of consumer research : JCR ; an …
21
(
1994
)
3
,
pp. 453-460
Persistent link: https://www.econbiz.de/10001174673
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