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type_genre:"Thesis"
~subject:"Marketing management"
~type_genre:"Book section"
~type_genre:"Conference proceedings"
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Search: subject_exact:"Consumer Behaviour"
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Neue betriebswirtschaftliche Forschung : Nbf
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Using influencer marketing as a digital business strategy
3
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Best Practice Modelle im 55plus Marketing : bewährte Konzepte für den Dialog mit Senioren
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Betriebswirtschaftslehre für Technologie und Innovation
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Controlling des Strukturwandels : Standortflexibilität und Kundenzufriedenheit schaffen
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Customer relationship management in electronic markets
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Digital marketing strategies and models for competitive business
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Green advertising and the reluctant consumer
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Handbook of brand relationships
2
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Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
2
Michael Porter ; Vol. 1
2
New world marketing
2
Relationship marketing : gaining competitive advantage through customer satisfaction and customer retention
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Strategic corporate communication in the digital age
2
Sustainable marketing, branding, and reputation management : strategies for a greener future
2
The future opportunities and challenges of business in digital era 4.0 : proceedings of the 2nd International Conference on Economics, Business and Entrepreneurship (ICEBE 2019), Bandar Lampung, Indonesia, 1 November, 2019
2
The silver market phenomenon : marketing and innovation in the aging society
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ECONIS (ZBW)
303
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All users are equal, but some users are more equal than others : exploring the psychology of users that follow social media influencers
Murteira, Carla Sofia Ribeiro
;
Antunes, Ana Cristina
- In:
Using influencer marketing as a digital business strategy
,
(pp. 89-111)
.
2024
Persistent link: https://www.econbiz.de/10014462330
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2
Digital influencers and the restaurant sector
Díaz Casquero, Alvaro
;
González Robles, Eva María
; …
- In:
Using influencer marketing as a digital business strategy
,
(pp. 269-287)
.
2024
Persistent link: https://www.econbiz.de/10014462523
Saved in:
3
Changing consumer buyer decision process in the context of Instamoms
İpekoğlu, Ece
;
Gürkaynak, Nilgün
- In:
Using influencer marketing as a digital business strategy
,
(pp. 288-310)
.
2024
Persistent link: https://www.econbiz.de/10014462525
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4
The distributed creative brand image : integrating digital influencer collaboration into omnichannel marketing communication
Kallevig, Annette
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 249-270)
.
2024
Persistent link: https://www.econbiz.de/10014529112
Saved in:
5
How to communicate sustainability in tourism : examining value-based drivers for advertising effectiveness
Starke, Eliza
;
Stegemann, Manuel
;
Linde, Janine Julia
; …
- In:
Sustainability in Business Management
,
(pp. 17-37)
.
2023
Persistent link: https://www.econbiz.de/10014337991
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6
Sustainable marketing communication via social media : searching for a balance in corporate and consumer dialogue
Murtarelli, Grazia
;
Šimunović, Denis
;
Colleoni, Elanor
; …
- In:
Sustainable marketing, branding, and reputation …
,
(pp. 144-159)
.
2023
Persistent link: https://www.econbiz.de/10014414201
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7
Green marketing strategies and consumer behavior : insights for achieving sustainable marketing success
Muchenje, Chenjerai
;
Tapera, Musekiwa Clinton
; …
- In:
Sustainable marketing, branding, and reputation …
,
(pp. 465-484)
.
2023
Persistent link: https://www.econbiz.de/10014414299
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8
Segment of one marketing and consumer behaviour : a study on best business practices
Kaur, Jasneet
;
Verma, Jyoti
;
Chandel, Ajay
- In:
Enhancing customer engagement through location-based …
,
(pp. 138-159)
.
2023
Persistent link: https://www.econbiz.de/10014281904
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Role of beaconing marketing in improving customer buying experience
Taneja, Sanjay
;
Sharma, Vivek
- In:
Enhancing customer engagement through location-based …
,
(pp. 176-184)
.
2023
Persistent link: https://www.econbiz.de/10014281914
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10
Please do not buy our brand : how consumers respond to green-demarketing messages
Herm, Steffen
;
Möller-Herm, Jana
;
Wache, Catalina
; …
- In:
Forum Markenforschung 2021 : Tagungsband der Konferenz …
,
(pp. 105-118)
.
2023
Persistent link: https://www.econbiz.de/10014276969
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