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Search: "Kim, Hye-jin"
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Advertising effects
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Displacement effect
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Internet marketing
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Likes
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Online video highlights
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Online-Marketing
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Product sampling
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TV industry
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Werbewirkung
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Bae, Giwoong
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Kim, Hye-jin
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Electronic commerce research
Asia Pacific Journal of Marketing and Logistics
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Asia Pacific journal of marketing and logistics
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Journal of business research : JBR
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Telecommunications policy : the international journal of digital economy, data sciences and new media
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22nd Biennial Conference of the International Telecommunications Society (ITS): "Beyond the Boundaries: Challenges for Business, Policy and Society", Seoul, Korea, 24th-27th June, 2018
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Applied economics
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Foundations and trends in marketing : FTMKT
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ITS Online Event, 14-17 June 2020
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International journal of technology, policy and management : IJTPM
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JOBR-D-21-02168
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Johnson School Research Paper Series
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Journal of retailing and consumer services
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The impact of online video highlights on TV audience ratings
Bae, Giwoong
;
Kim, Hye-jin
- In:
Electronic commerce research
22
(
2022
)
2
,
pp. 405-425
Persistent link: https://www.econbiz.de/10013263049
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