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Advertising
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Advertising effects
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Emotion
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Emotional valence
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Entertainment marketing
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Film
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Film industry
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Filmwirtschaft
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Pre-roll advertising efectiveness
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Kim, Hye-jin
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Bae, Giwoong
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Choi, Jeonghye
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Do, Boram
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Li, Yiling
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Journal of business research : JBR
Asia Pacific Journal of Marketing and Logistics
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Asia Pacific journal of marketing and logistics
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Telecommunications policy : the international journal of digital economy, data sciences and new media
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22nd Biennial Conference of the International Telecommunications Society (ITS): "Beyond the Boundaries: Challenges for Business, Policy and Society", Seoul, Korea, 24th-27th June, 2018
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Applied economics
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Electronic commerce research
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Foundations and trends in marketing : FTMKT
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ITS Online Event, 14-17 June 2020
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International journal of technology, policy and management : IJTPM
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JOBR-D-21-02168
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Johnson School Research Paper Series
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Journal of retailing and consumer services
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The effect of emotion in thumbnails and titles of video clips on pre-roll advertising effectiveness
Li, Yiling
;
Kim, Hye-jin
;
Do, Boram
;
Choi, Jeonghye
- In:
Journal of business research : JBR
151
(
2022
),
pp. 232-243
Persistent link: https://www.econbiz.de/10013459186
Saved in:
2
The impact of movie titles on box office success
Bae, Giwoong
;
Kim, Hye-jin
- In:
Journal of business research : JBR
103
(
2019
),
pp. 100-109
Persistent link: https://www.econbiz.de/10012104104
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