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~accessRights:"free"
~language:"eng"
~type_genre:"Aufsatz in Zeitschrift"
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Spann, Martin
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ECONIS (ZBW)
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1
Frontiers: the interplay of user-generated content, content industry revenues, and platform regulation : quasi-experimental evidence from YouTube
Wlömert, Nils
;
Papies, Dominik
;
Clement, Michel
; …
- In:
Marketing science
43
(
2024
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10014470070
Saved in:
2
When reality backfires : product evaluation context and the effectiveness of augmented reality in e-commerce
Pfaff, Alexander
;
Spann, Martin
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2413-2427
Persistent link: https://www.econbiz.de/10014432410
Saved in:
3
The impact of strategic core-component reuse on product life cycles : the case of location-based games
Mihale-Wilson, Cristina
;
Felka, Patrick
;
Hinz, Oliver
; …
- In:
Business & information systems engineering
64
(
2022
)
2
,
pp. 223-237
Persistent link: https://www.econbiz.de/10013168848
Saved in:
4
An experimental analysis of overconfidence in tariff choice
Dowling, Katharina
;
Stich, Lucas
;
Spann, Martin
- In:
Review of managerial science : RMS
15
(
2021
)
8
,
pp. 2275-2297
Persistent link: https://www.econbiz.de/10012660465
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