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~isPartOf:"European journal of marketing : EJM"
~subject:"Markenimage"
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Search: subject_exact:"Consumer Behaviour"
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Markenimage
Consumer behaviour
109
Konsumentenverhalten
108
Brand management
37
Markenführung
37
Brand image
33
Brand
23
Markenartikel
23
Beziehungsmarketing
15
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Lee, Wai Jin
2
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2
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2
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1
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1
Bode, Matthias
1
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European journal of marketing : EJM
Journal of business research : JBR
295
Journal of retailing and consumer services
193
The journal of product & brand management
157
The journal of brand management : an international journal
138
Asia Pacific journal of marketing and logistics
68
Journal of marketing communications
64
Journal of international consumer marketing
54
Psychology & marketing
49
International journal of hospitality management
45
Journal of Islamic marketing
40
Journal of promotion management : innovations in planning and applied research
40
International marketing review
39
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
37
Journal of strategic marketing
37
Marketing intelligence & planning
36
International journal of consumer studies
32
Journal of marketing management : JMM ; journal of the Academy of Marketing
32
International journal of advertising : the review of marketing communications
31
Marketing letters : a journal of research in marketing
30
Journal of travel and tourism marketing
29
Journal of global marketing
28
International journal of internet marketing and advertising : IJIMA
27
Journal of fashion marketing and management
27
SpringerLink / Bücher
27
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
26
The journal of consumer marketing
26
European journal of marketing
25
International journal of advertising : the quarterly review of marketing communications
25
Journal of the Academy of Marketing Science
25
Journal of promotion management : JPM
24
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
23
Journal of hospitality marketing & management
23
Journal of marketing
23
Global business review
22
Young consumers : insight and ideas for responsible marketers
21
Industrial marketing management : the international journal for industrial and high-tech firms
19
International journal of market research
19
International journal of sports marketing & sponsorship
19
Journal of international marketing
19
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ECONIS (ZBW)
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1
Broadening the brandfest : play and ludic agency
Kjeldgaard, Dannie
;
Bode, Matthias
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 23-43
Persistent link: https://www.econbiz.de/10011626376
Saved in:
2
Unpacking brand management superiority : examining the interplay of brand management capability, brand orientation and formalisation
Lee, Wai Jin
;
O'Cass, Aron
;
Sok, Phyra
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 177-199
Persistent link: https://www.econbiz.de/10011626461
Saved in:
3
Consumers' brand identity complexity : conceptualization and predictive ability
Orth, Ulrich R.
;
Rose, Gregory
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 304-323
Persistent link: https://www.econbiz.de/10011661684
Saved in:
4
Authenticity in branding - exploring antecedents and consequences of brand authenticity
Fritz, Kristine
;
Schoenmueller, Verena
;
Bruhn, Manfred
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 324-348
Persistent link: https://www.econbiz.de/10011661690
Saved in:
5
The impact of country-of-origin cues on consumer investment behavior : the moderating influence of financial brand strength and investment management style
Hauff, Jeanette Carlsson
;
Nilsson, Jonas
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 349-366
Persistent link: https://www.econbiz.de/10011661702
Saved in:
6
Consumers' self-congruence with a "Liked" brand : cognitive network influence and brand outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 367-390
Persistent link: https://www.econbiz.de/10011661710
Saved in:
7
Does unit pricing influence store price image dimensions and shopping intentions for retail stores?
Roth, Stefan
;
Himbert, Lena
;
Zielke, Stephan
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1396-1413
Persistent link: https://www.econbiz.de/10011725690
Saved in:
8
Closed-ended and open-ended fit articulation : communication strategies for incongruent sponsorships
Skard, Siv
;
Thorbjornsen, Helge
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1414-1439
Persistent link: https://www.econbiz.de/10011725692
Saved in:
9
Brand extension similarity can backfire when you look for something specific
Dimitriu, Radu
;
Warlop, Luk
;
Samuelsen, Bendik Meling
- In:
European journal of marketing : EJM
51
(
2017
)
5/6
,
pp. 850-868
Persistent link: https://www.econbiz.de/10011708355
Saved in:
10
The effect of the moral failure of a foreign brand on competing brands
Maher, Amro A.
;
Singhapakdi, Anusorn
- In:
European journal of marketing : EJM
51
(
2017
)
5/6
,
pp. 903-922
Persistent link: https://www.econbiz.de/10011708562
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