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~isPartOf:"Fallstudien zum internationalen Management : Grundlagen, Praxiserfahrungen, Perspektiven"
~isPartOf:"Handel und internationales Marketing / Retailing and international marketing"
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The corporate reputation of multinational corporations : an analysis of consumers’ perceptions of corporate reputation and its effects across nations
Huber, Cathrin
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2018
Persistent link: https://www.econbiz.de/10011730879
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International retailers' performance in host countries : the roles of strategies, consumer perceptions and the local environment
Morbe, Lukas
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2018
Persistent link: https://www.econbiz.de/10011843674
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