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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
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Consumer behaviour
392
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392
Theorie
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Relationship marketing
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Gijsbrechts, Els
6
Clement, Michel
4
Girotra, Karan
4
Pauwels, Koen
4
Simchi-Levi, David
4
Warlop, Luk
4
Belavina, Elena
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Bijmolt, Tammo H. A.
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Bronnenberg, Bart J.
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Chan, Eugene Y.
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3
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3
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Guo, Liang
3
Hosanagar, Kartik
3
Lee, Dokyun
3
Vulcano, Gustavo
3
Agarwal, Sumit
2
Allon, Gad
2
Amaldoss, Wilfred
2
Bassamboo, Achal
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Buell, Ryan W.
2
Chan, Tat
2
Chen, Yuxin
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Cho, Soo-Haeng
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Choi, Jungsil
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Cornelißen, Markus
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De Angelis, Matteo
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Dekimpe, Marnik G.
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Deleersnyder, Barbara
2
Diamantopoulos, Adamantios
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Duenyas, Izak
2
Ewijk, Bernadette J. van
2
Farias, Vivek F.
2
Gallino, Santiago
2
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Management science : journal of the Institute for Operations Research and the Management Sciences
Journal of retailing and consumer services
1,535
Journal of business research : JBR
1,403
International journal of hospitality management
518
SpringerLink / Bücher
342
International journal of consumer studies
319
Asia Pacific journal of marketing and logistics
280
Psychology & marketing
243
The journal of product & brand management
231
Technological forecasting & social change : an international journal
223
Tourism management : research, policies, practice
220
Journal of marketing communications
216
Journal of travel and tourism marketing
212
Journal of Islamic marketing
193
The journal of brand management : an international journal
193
International journal of contemporary hospitality management
192
Working paper / National Bureau of Economic Research, Inc.
191
Journal of international consumer marketing
187
Journal of retailing
180
International journal of advertising : the review of marketing communications
178
Discussion paper / Centre for Economic Policy Research
167
Journal of hospitality marketing & management
164
Journal of promotion management : innovations in planning and applied research
160
Journal of marketing management : JMM ; journal of the Academy of Marketing
152
Journal of the Academy of Marketing Science
151
Marketing intelligence & planning
148
The international review of retail, distribution and consumer research
145
Food policy : economics planning and politics of food and agriculture
143
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
143
The journal of services marketing
142
Marketing letters : a journal of research in marketing
139
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
136
Discussion papers / CEPR
132
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
132
Journal of marketing
131
Journal of strategic marketing
131
Journal of internet commerce
128
Journal of fashion marketing and management
127
Journal of economic behavior & organization : JEBO
123
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ECONIS (ZBW)
392
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1
Comparative statics of disclosure statements
Burkovskaya, Anastasia
;
Li, Jian
- In:
Management science : journal of the Institute for …
70
(
2024
)
3
,
pp. 1410-1427
Persistent link: https://www.econbiz.de/10014515035
Saved in:
2
Consumer time budgets and grocery shopping behavior
Bronnenberg, Bart J.
;
Klein, Tobias J.
;
Xu, Yan
- In:
Management science : journal of the Institute for …
70
(
2024
)
3
,
pp. 1596-1612
Persistent link: https://www.econbiz.de/10014515096
Saved in:
3
Influence via ethos : on the persuasive power of reputation in deliberation online
Manzoor, Emaad
;
Chen, George H.
;
Lee, Dokyun
;
Smith, …
- In:
Management science : journal of the Institute for …
70
(
2024
)
3
,
pp. 1613-1634
Persistent link: https://www.econbiz.de/10014515097
Saved in:
4
Softening competition through unilateral sharing of customer data
Choe, Chongwoo
;
Cong, Jiajia
;
Wang, Chengsi
- In:
Management science : journal of the Institute for …
70
(
2024
)
1
,
pp. 526-543
Persistent link: https://www.econbiz.de/10014470040
Saved in:
5
Strategic visual merchandising of new and open-box products : evidence from experiment and retail data
Ertekin, Necati
;
Ding, Yuanyuan
;
Donohue, Karen
- In:
Management science : journal of the Institute for …
70
(
2024
)
4
,
pp. 2047-2065
Persistent link: https://www.econbiz.de/10014519885
Saved in:
6
The consumption of advertising in the digital age : attention and ad content
Dukes, Anthony
;
Liu, Qihong
- In:
Management science : journal of the Institute for …
70
(
2024
)
4
,
pp. 2086-2106
Persistent link: https://www.econbiz.de/10014519900
Saved in:
7
The value of observing the buyers’ arrival time in dynamic pricing
Correa, José
;
Pizarro, Dana
;
Vulcano, Gustavo J.
- In:
Management science : journal of the Institute for …
70
(
2024
)
4
,
pp. 2107-2121
Persistent link: https://www.econbiz.de/10014519904
Saved in:
8
Using different advertising humor appeals to generate firm-level warmth and competence impressions
Hoang, Chi
;
Knöferle, Klemens
;
Warlop, Luk
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 741-759
Persistent link: https://www.econbiz.de/10014451245
Saved in:
9
One-of-a-kind products : leveraging strict uniqueness in mass customization
Krause, Franziska
;
Görgen, Jonas
;
Bellis, Emanuel de
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 823-840
Persistent link: https://www.econbiz.de/10014451296
Saved in:
10
Suspicious online product reviews : an empirical analysis of brand and product characteristics using Amazon data
Ko, Eunhee Emily
;
Bowman, Douglas
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 898-911
Persistent link: https://www.econbiz.de/10014451312
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