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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
317
Konsumentenverhalten
317
Brand management
79
Markenführung
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Brand image
67
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67
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52
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Gijsbrechts, Els
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Clement, Michel
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Pauwels, Koen
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Septianto, Felix
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Warlop, Luk
4
Bijmolt, Tammo H. A.
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Chan, Eugene Y.
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Keh, Hean Tat
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Cornelißen, Markus
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Deleersnyder, Barbara
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Diamantopoulos, Adamantios
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Marketing letters : a journal of research in marketing
Journal of retailing and consumer services
1,535
Journal of business research : JBR
1,403
International journal of hospitality management
518
SpringerLink / Bücher
342
International journal of consumer studies
319
Asia Pacific journal of marketing and logistics
280
Psychology & marketing
243
The journal of product & brand management
231
Technological forecasting & social change : an international journal
223
Tourism management : research, policies, practice
220
Journal of marketing communications
216
Management science : journal of the Institute for Operations Research and the Management Sciences
214
Journal of travel and tourism marketing
212
Journal of Islamic marketing
193
The journal of brand management : an international journal
193
International journal of contemporary hospitality management
192
Working paper / National Bureau of Economic Research, Inc.
191
Journal of international consumer marketing
187
Journal of retailing
180
International journal of advertising : the review of marketing communications
178
Discussion paper / Centre for Economic Policy Research
167
Journal of hospitality marketing & management
164
Journal of promotion management : innovations in planning and applied research
160
Journal of marketing management : JMM ; journal of the Academy of Marketing
152
Journal of the Academy of Marketing Science
151
Marketing intelligence & planning
148
The international review of retail, distribution and consumer research
145
Food policy : economics planning and politics of food and agriculture
143
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
143
The journal of services marketing
142
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
136
Discussion papers / CEPR
132
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
132
Journal of marketing
131
Journal of strategic marketing
131
Journal of internet commerce
128
Journal of fashion marketing and management
127
Journal of economic behavior & organization : JEBO
123
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ECONIS (ZBW)
317
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1
Using different advertising humor appeals to generate firm-level warmth and competence impressions
Hoang, Chi
;
Knöferle, Klemens
;
Warlop, Luk
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 741-759
Persistent link: https://www.econbiz.de/10014451245
Saved in:
2
One-of-a-kind products : leveraging strict uniqueness in mass customization
Krause, Franziska
;
Görgen, Jonas
;
Bellis, Emanuel de
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 823-840
Persistent link: https://www.econbiz.de/10014451296
Saved in:
3
Suspicious online product reviews : an empirical analysis of brand and product characteristics using Amazon data
Ko, Eunhee Emily
;
Bowman, Douglas
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 898-911
Persistent link: https://www.econbiz.de/10014451312
Saved in:
4
Customer success management, customer health, and retention in B2B industries
Hochstein, Bryan W.
;
Voorhees, Clay M.
;
Pratt, Alexander B.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 912-932
Persistent link: https://www.econbiz.de/10014451313
Saved in:
5
An empirical examination of consumer co-creation process
Lee, Kyungwon
;
Uslay, Can
;
Yeniyurt, Sengun
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 205-222
Persistent link: https://www.econbiz.de/10014333917
Saved in:
6
Cultural differences in giving experiential (vs. material) gifts
Suh, Minji
;
Cho, Hyewon
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 223-236
Persistent link: https://www.econbiz.de/10014333923
Saved in:
7
Strategic use of just-below numbers in packaged-foods calorie information
Schindler, Robert M.
;
Isaac, Mathew S.
;
Wang, Rebecca …
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 237-250
Persistent link: https://www.econbiz.de/10014333925
Saved in:
8
Understanding non-fungible tokens (NFTs) : insights on consumption practices and a research agenda
Alkhudary, Rami
;
Belvaux, Bertrand
;
Guibert, Nathalie
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 321-336
Persistent link: https://www.econbiz.de/10014333967
Saved in:
9
Understanding effect sizes in consumer psychology
Dias, Rodrigo S.
;
Spiller, Stephen
;
Fitzsimons, Gavan J.
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
3
,
pp. 367-374
Persistent link: https://www.econbiz.de/10014334011
Saved in:
10
Are scientific practices improving in consumer research? : a glass half-full and half-empty
Pham, Michel T.
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
3
,
pp. 375-382
Persistent link: https://www.econbiz.de/10014334012
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