//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~person:"Nguyen, Hang T."
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Consumer Behaviour"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
2
Brand
2
Brand image
2
Brand management
2
Consumer behaviour
2
Konsumentenverhalten
2
Markenartikel
2
Markenführung
2
Markenimage
2
Relationship marketing
2
Advertising
1
Brand equity
1
Brand extension
1
Brand identity
1
Brand love
1
Brand loyalty
1
Brand portfolio
1
Brand strategy
1
Markentransfer
1
Market value
1
Marketing management
1
Marketing strategy
1
Marketingmanagement
1
Operating performance
1
Profitability
1
R&D
1
Werbung
1
more ...
less ...
Online availability
All
Undetermined
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Nguyen, Hang T.
Gijsbrechts, Els
5
Clement, Michel
4
Pauwels, Koen
4
Warlop, Luk
4
Bijmolt, Tammo H. A.
3
Chan, Eugene Y.
3
Choi, Jungsil
2
Cornelißen, Markus
2
De Angelis, Matteo
2
Dekimpe, Marnik G.
2
Deleersnyder, Barbara
2
Diamantopoulos, Adamantios
2
Ewijk, Bernadette J. van
2
Fitzsimons, Gavan J.
2
Grinstein, Amir
2
Haan, Evert de
2
Hennig-Thurau, Thorsten
2
Homburg, Christian
2
Horen, Femke van
2
Kamakura, Wagner A.
2
Keh, Hean Tat
2
Konya-Baumbach, Elisa
2
Lalwani, Ashok K.
2
Lans, Ralf van der
2
Lilien, Gary L.
2
Liu, Zhuping
2
Marchand, André
2
Melnyk, Valentyna
2
Moon, Sangkil
2
Morales, Andrea C.
2
Neslin, Scott A.
2
Septianto, Felix
2
Sesé, F. Javier
2
Shehu, Edlira
2
Smidts, Ale
2
Steenkamp, Jan-Benedict E. M.
2
Verhoef, Peter C.
2
Verlegh, Peeter
2
Wal, Arianne J. van der
2
more ...
less ...
Published in...
All
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Antecedents and financial impacts of building brand love
Nguyen, Hang T.
;
Feng, Hui
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 572-592
Persistent link: https://www.econbiz.de/10012939485
Saved in:
2
Brand portfolio coherence : scale development and empirical demonstration
Nguyen, Hang T.
;
Zhang, Yufei
;
Calantone, Roger J.
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
1
,
pp. 60-80
Persistent link: https://www.econbiz.de/10011816963
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->