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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~subject:"Data Mining"
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Technological forecasting & social change : an international journal
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International journal of production research
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Journal of information & knowledge management : JIKM
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Big Data in Finance : Opportunities and Challenges of Financial Digitalization
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Complementing human effort in online reviews : a deep learning approach to automatic content generation and review synthesis
Carlson, Keith
;
Kopalle, Praveen K.
;
Riddell, Allen
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 54-74
Persistent link: https://www.econbiz.de/10014281898
Saved in:
2
More than a feeling : accuracy and application of sentiment analysis
Hartmann, Jochen
;
Heitmann, Mark
;
Siebert, Christian
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 75-87
Persistent link: https://www.econbiz.de/10014281900
Saved in:
3
Machine learning and AI in marketing : connecting computing power to human insights
Ma, Liye
;
Sun, Baohong
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
3
,
pp. 481-504
Persistent link: https://www.econbiz.de/10012494690
Saved in:
4
Comparing automated text classification methods
Hartmann, Jochen
;
Huppertz, Juliana
;
Schamp, Christina
; …
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
1
,
pp. 20-38
Persistent link: https://www.econbiz.de/10012016489
Saved in:
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