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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~subject:"Theorie"
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Consumer behaviour
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Brand management
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Akpinar, Ezgi
1
Backhaus, Klaus
1
Bellis, Emanuel de
1
Bremer, Lucas
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Burghartz, Pia Teresa
1
Chan, Eugene Y.
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Chen, Yuxin
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Discussion paper / Centre for Economic Policy Research
65
SpringerLink / Bücher
47
Journal of retailing and consumer services
44
Management science : journal of the Institute for Operations Research and the Management Sciences
41
Working paper / National Bureau of Economic Research, Inc.
40
European journal of operational research : EJOR
37
Discussion papers / CEPR
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Journal of business research : JBR
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Journal of economic behavior & organization : JEBO
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International journal of industrial organization
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Economics letters
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Springer eBook Collection / Business and Economics
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Omega : the international journal of management science
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Information systems research : ISR
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Journal of marketing research
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Journal of revenue and pricing management
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Journal of consumer research : JCR ; an interdisciplinary journal
12
Marketing letters : a journal of research in marketing
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Gabler Edition Wissenschaft
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Information economics and policy : IEP
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Journal of behavioral and experimental economics
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Applied economics
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Computers & operations research : and their applications to problems of world concern ; an international journal
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Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
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Journal of the Academy of Marketing Science
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Marketing theory
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Production and operations management : the flagship research journal of the Production and Operations Management Society
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The B.E. journal of economic analysis & policy
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American economic journal
9
European economic review : EER
9
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
9
American economic journal : a journal of the American Economic Association
8
European journal of marketing : EJM
8
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1
One-of-a-kind products : leveraging strict uniqueness in mass customization
Krause, Franziska
;
Görgen, Jonas
;
Bellis, Emanuel de
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 823-840
Persistent link: https://www.econbiz.de/10014451296
Saved in:
2
The dark side of innovation : how new SKUs affect brand choice in the presence of consumer uncertainty and learning
Ewijk, Bernadette J. van
;
Gijsbrechts, Els
;
Steenkamp, …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
4
,
pp. 967-987
Persistent link: https://www.econbiz.de/10013471029
Saved in:
3
A de-biased direct question approach to measuring consumers' willingness to pay
Hofstetter, Reto
;
Miller, Klaus Matthias
;
Krohmer, Harley
; …
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
1
,
pp. 70-84
Persistent link: https://www.econbiz.de/10012506517
Saved in:
4
Leveraging purchase regularity for predicting customer behavior the easy way
Reutterer, Thomas
;
Platzer, Michael
;
Schröder, Nadine
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
1
,
pp. 194-215
Persistent link: https://www.econbiz.de/10012506525
Saved in:
5
A model of product compatibility introduction with consumer recognition
Wei, Yuansheng
;
Huang, Pei
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
4
,
pp. 613-629
Persistent link: https://www.econbiz.de/10012152469
Saved in:
6
Flying with a net, and without : preventative devices and self-control
Rao, Raghunath Singh
;
Irwin, Julie Richt
;
Liu, Zhuping
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
3
,
pp. 521-543
Persistent link: https://www.econbiz.de/10012494692
Saved in:
7
Counter-arguing as barriers to environmentally motivated consumption reduction : a multi-country study
Lasarov, Wassili
;
Mai, Robert
;
García-de-Frutos, Nieves
; …
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
2
,
pp. 281-305
Persistent link: https://www.econbiz.de/10012063329
Saved in:
8
Feature-based attributes and the roles of consumers' perception bias and inference in choice
Wu, Fang
;
Swait, Joffre
;
Chen, Yuxin
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
2
,
pp. 325-340
Persistent link: https://www.econbiz.de/10012063331
Saved in:
9
A simultaneous model of multiple-discrete choices of variety and quantity
Lans, Ralf van der
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
2
,
pp. 242-257
Persistent link: https://www.econbiz.de/10011882552
Saved in:
10
Sharing product harm information : the effects of self-construal and self-relevance
Akpinar, Ezgi
;
Verlegh, Peeter
;
Smidts, Ale
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
2
,
pp. 319-335
Persistent link: https://www.econbiz.de/10011882565
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