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Digital word of mouth usage in the movie consumption decision process : the role of Mobile-WOM among young adults in Spain
Alvarez Monzoncillo, José María
;
Haro Rodríguez, …
- In:
JMM : the international journal on media management
20
(
2018
)
2
,
pp. 107-128
Persistent link: https://www.econbiz.de/10011975580
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