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employer needs
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Journal of marketing education : JME
Social Indicators Research
24
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Social Science & Medicine
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Children and Youth Services Review
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Journal of Happiness Studies
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Basic income studies : BIS ; an international journal on basic income research
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International journal of hospitality management
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ECONIS (ZBW)
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1
Updating the marketing research course to prepare the marketing generalist
Reavey, Brooke
;
Zahay, Debra L.
;
Rosenbloom, Alfred
- In:
Journal of marketing education : JME
43
(
2021
)
3
,
pp. 333-353
Persistent link: https://www.econbiz.de/10012662597
Saved in:
2
Harnessing digital disruption with marketing simulations
Bolton, Ruth N.
;
Chapman, Randall G.
;
Mills, Adam J.
- In:
Journal of marketing education : JME
41
(
2019
)
1
,
pp. 15-31
Persistent link: https://www.econbiz.de/10012008103
Saved in:
3
The employers’ view of "work-ready" graduates : a study of advertisements for marketing jobs in Australia
McArthur, Ellen
;
Kubacki, Krzysztof
;
Pang, Bo
;
Alcaraz, …
- In:
Journal of marketing education : JME
39
(
2017
)
2
,
pp. 82-93
Persistent link: https://www.econbiz.de/10011741545
Saved in:
4
Revisiting the relationship between marketing education and marketing career success
Bacon, Donald R.
- In:
Journal of marketing education : JME
39
(
2017
)
2
,
pp. 109-123
Persistent link: https://www.econbiz.de/10011741550
Saved in:
5
Evidence items as signals of marketing competencies and workplace readiness : a practitioner perspective
Honea, Heather
;
Castro, Iana A.
;
Peter, Paula
- In:
Journal of marketing education : JME
39
(
2017
)
3
,
pp. 145-161
Persistent link: https://www.econbiz.de/10011791314
Saved in:
6
Sales role-plays and mock interview : an investigation of student performance in sales competitions
Mani, Sudha
;
Kothandaraman, Prabakar
;
Kashyap, Rajiv
; …
- In:
Journal of marketing education : JME
38
(
2016
)
3
,
pp. 183-198
Persistent link: https://www.econbiz.de/10011665023
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