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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
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A structured analysis of unstructured big data by leveraging cloud computing
Liu, Xiao
;
Singh, Param Vir
;
Srinivasan, Kannan
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
3
,
pp. 363-388
Persistent link: https://www.econbiz.de/10011498914
Saved in:
2
Sentence-based text analysis for customer reviews
Büschken, Joachim
;
Allenby, Greg M.
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
6
,
pp. 953-975
Persistent link: https://www.econbiz.de/10011617483
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