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~isPartOf:"The journal of product & brand management"
~subject:"Beziehungsmarketing"
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Search: subject_exact:"Consumer Behaviour"
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Beziehungsmarketing
Consumer behaviour
231
Konsumentenverhalten
230
Brand management
184
Markenführung
184
Brand image
157
Markenimage
157
Brand
115
Markenartikel
113
Relationship marketing
65
Social Web
47
Social web
47
Internet marketing
38
Online-Marketing
38
Luxury goods
29
Luxusgüter
29
Advertising effects
27
Emotion
27
Werbewirkung
27
Brand loyalty
21
Social media
20
Viral marketing
19
Virales Marketing
19
Markentreue
17
Corporate Social Responsibility
15
Corporate social responsibility
15
Marketing management
14
Brand love
13
Marketingmanagement
13
Customer integration
12
Customer satisfaction
12
Kundenintegration
12
Kundenzufriedenheit
12
Personality psychology
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Persönlichkeitspsychologie
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Brand attitude
11
Brand attachment
10
Brand trust
10
Confidence
10
Vertrauen
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65
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Guzman, Francisco
4
Alvarado-Karste, Diego
1
Amelia, Maria Veronica
1
Anh Tran Tram Truong
1
Arcand, Manon
1
Areni, Charles Scott
1
Atmaja, Ferry Tema
1
Augusto, Mário Gomes
1
Aurier, Philippe
1
Baeck, Sunmee
1
Balaji, M. S.
1
Banerjee, Shubhomoy
1
Barbarossa, Camilla
1
Basu, Meheli
1
Baudry, Damien
1
Baumgarth, Carsten
1
Behnke, Carolin
1
Benhabib, Abderrezzak
1
Bilgihan, Anil
1
Billore, Aditya
1
Bozkurt, Sıddık
1
Breazeale, Mike
1
Brexendorf, Tim Oliver
1
Cai, Jian
1
Chang, Chia-Wen
1
Chang, Hua
1
Chen, Jiawen
1
Chieng, Fayrene
1
Chrysochou, Polymeros
1
Clark, Moira K.
1
Cova, Bernard
1
Dacin, Peter A.
1
Das, Manish
1
Davis, Svetlana V.
1
Delzen, Marianne van
1
Du, Peng
1
Dwivedi, Abhishek
1
Dwivedi, Yogesh Kumar
1
Dávalos, Jorge
1
Eastman, Jacqueline Kilsheimer
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The journal of product & brand management
Journal of retailing and consumer services
391
Journal of business research : JBR
283
International journal of hospitality management
123
The journal of services marketing
73
Asia Pacific journal of marketing and logistics
57
Journal of the Academy of Marketing Science
55
Journal of hospitality marketing & management
52
Journal of travel and tourism marketing
52
Industrial marketing management : the international journal for industrial and high-tech firms
50
International journal of contemporary hospitality management
50
The journal of brand management : an international journal
46
Journal of strategic marketing
45
SpringerLink / Bücher
44
The service industries journal
43
Journal of retailing
42
Marketing intelligence & planning
42
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
39
Tourism management : research, policies, practice
39
International journal of retail and distribution management
38
Service business
38
Journal of service management
37
Psychology & marketing
37
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
32
Services marketing quarterly
32
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
31
Journal of promotion management : innovations in planning and applied research
31
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
31
Technological forecasting & social change : an international journal
31
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
29
The international review of retail, distribution and consumer research
29
Journal of marketing
28
Journal of marketing analytics : JMA
27
International journal of internet marketing and advertising : IJIMA
26
Journal of internet commerce
26
European journal of marketing
25
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
25
Management science : journal of the Institute for Operations Research and the Management Sciences
25
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
24
International journal of retail & distribution management
23
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ECONIS (ZBW)
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1
Building consumer-brand relationships in the channel-mix era : the role of self-brand connection and product involvement
Rodríguez-Torrico, Paula
;
San José Cabezudo, Rebeca
; …
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 76-90
Persistent link: https://www.econbiz.de/10014485718
Saved in:
2
The influence of brand-related social media content on customer extra-role behavior : a moderated moderation model
Guttena, Revanth Kumar
;
Wu, Cedric Hsi-Jui
;
Atmaja, …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 220-233
Persistent link: https://www.econbiz.de/10014486330
Saved in:
3
Leveraging brand coolness for building strong consumer-brand relationships : different implications for products and services
Tran Trieu Khai
;
Anh Tran Tram Truong
;
Truong, Van-Anh T.
; …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 258-272
Persistent link: https://www.econbiz.de/10014486340
Saved in:
4
Does crowdsourcing necessarily lead to brand engagement? : the role of crowdsourcing cues and relationship norms on customer-brand relationships
Herter, Márcia Maurer
;
Shuqair, Saleh
;
Pinto, Diego Costa
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 988-1004
Persistent link: https://www.econbiz.de/10014334390
Saved in:
5
Avoidance or trash talk : the differential impact of brand identification and brand disidentification on oppositional brand loyalty
Liao, Junyun
;
Guo, Rui
;
Chen, Jiawen
;
Du, Peng
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1005-1017
Persistent link: https://www.econbiz.de/10014334392
Saved in:
6
Brand authenticity building effect of brand experience and downstream effects
Murshed, Feisal
;
Dwivedi, Abhishek
;
Nayeem, Tahmid
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1032-1045
Persistent link: https://www.econbiz.de/10014334394
Saved in:
7
Antecedents and consequences of customer inspiration : a framework in the context of electronic device brands
Hernani-Merino, Martin
;
Libaque-Saenz, Christian Fernando
; …
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1093-1107
Persistent link: https://www.econbiz.de/10014334403
Saved in:
8
When does customization improve brand attitude?
Kim, Pielah
;
Chang, Hua
;
Vaidyanathan, Rajiv
;
Stoel, Leslie
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1233-1247
Persistent link: https://www.econbiz.de/10014485563
Saved in:
9
The impact of brand value co-creation on perceived CSR authenticity and brand equity
Muniz, Fernanda
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1338-1354
Persistent link: https://www.econbiz.de/10014485570
Saved in:
10
Effects of online brand community rituals on customer citizenship behavior : exploring the sequential mediation mechanism
Yang, Shuang
;
Tang, Jiarong
;
Cai, Jian
;
Guo, Gongxing
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 393-405
Persistent link: https://www.econbiz.de/10014229053
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