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Benmamoun, Mamoun
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How advertisers can target Arab e-consumers more effectively : a framework for localizing digital advertising and marketing content to Arab e-consumers
Benmamoun, Mamoun
;
Singh, Nitish
;
Sobh, Rana
- In:
Journal of advertising research
59
(
2019
)
2
,
pp. 171-184
Persistent link: https://www.econbiz.de/10012109423
Saved in:
2
Localizing to Arabic consumers : insights from print advertising
Sobh, Rana
;
Singh, Nitish
;
Chun, Wootae
;
Benmamoun, Mamoun
- In:
Journal of marketing communications
24
(
2018
)
2
,
pp. 190-211
Persistent link: https://www.econbiz.de/10011852940
Saved in:
3
Gulf Arab e-business environment : localization strategy insights
Benmamoun, Mamoun
;
Sobh, Rana
;
Singh, Nitish
;
Moura, …
- In:
Thunderbird international business review
58
(
2016
)
5
,
pp. 439-452
Persistent link: https://www.econbiz.de/10011566229
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