//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
~person:"Dimitriu, Radu"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: "Psychology & marketing"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Brand image
1
Brand management
1
Consumer behaviour
1
Konsumentenverhalten
1
Markenführung
1
Markenimage
1
Social Web
1
Social web
1
Twitter
1
Viral marketing
1
Virales Marketing
1
chi-square automatic interaction detection
1
retweeting
1
more ...
less ...
Online availability
All
Undetermined
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
4
Author
All
Dimitriu, Radu
Yi, Youjae
16
Nataraajan, Rajan
14
Chan, Eugene Y.
9
Krishen, Anjala S.
8
Das, Gopal
7
Harnish, Richard J.
7
Ndubisi, Nelson Oly
7
De Angelis, Matteo
6
Hollebeek, Linda D.
6
Moriuchi, Emi
6
Otterbring, Tobias
6
Rauschnabel, Philipp A.
6
Amatulli, Cesare
5
Antonetti, Paolo
5
Brock, Christian
5
Chung, Sorim
5
Filieri, Raffaele
5
Minton, Elizabeth A.
5
Oghazi, Pejvak
5
Ozuem, Wilson
5
Pino, Giovanni
5
Pradhan, Debasis
5
Woodside, Arch G.
5
Wyer, Robert S.
5
Amar, Moty
4
Babin, Barry J.
4
Boeuf, Benjamin
4
Casalegno, Cecilia
4
Chou, Hsuan‐Yi
4
DelVecchio, Devon
4
Fastoso, Fernando
4
Frank, Phillip
4
Givi, Julian
4
Guido, Gianluigi
4
Gvili, Yaniv
4
Hinsch, Christian
4
Howell, Kerry
4
Huang, Yunhui
4
Huber, Frank
4
more ...
less ...
Published in...
All
Psychology & Marketing
2
Psychology & marketing
2
Source
All
ECONIS (ZBW)
2
Other ZBW resources
2
Showing
1
-
4
of
4
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Antecedents of retweeting in a (political) marketing context
Walker, Lorna
;
Baines, Paul
;
Dimitriu, Radu
;
MacDonald, …
- In:
Psychology & marketing
34
(
2017
)
3
,
pp. 275-293
Persistent link: https://www.econbiz.de/10011658391
Saved in:
2
Consumers' social media brand behaviors : uncovering underlying motivators and deriving meaningful consumer segments
Dimitriu, Radu
;
Guesalaga, Rodrigo
- In:
Psychology & marketing
34
(
2017
)
5
,
pp. 580-592
Persistent link: https://www.econbiz.de/10011685060
Saved in:
3
So happy for your loss : Consumer schadenfreude increases choice satisfaction
Moisieiev, Dmytro
;
Dimitriu, Radu
;
Jain, Shailendra P.
- In:
Psychology & Marketing
37
(
2020
)
11
,
pp. 1525-1538
Persistent link: https://www.econbiz.de/10012273792
Saved in:
4
Pride in my past: Influencing sustainable choices through behavioral recall
Rowe, Zoe O.
;
Wilson, Hugh N.
;
Dimitriu, Radu
; …
- In:
Psychology & Marketing
36
(
2019
)
4
,
pp. 276-286
Persistent link: https://www.econbiz.de/10012083959
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->