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~accessRights:"restricted"
~person:"Galan-Ladero, M. Mercedes"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Consumer behaviour
2
Spain
2
Spanien
2
Attitudes towards cause-related marketing
1
Beziehungsmarketing
1
Cause-Related Marketing
1
Cause-related marketing
1
Cause-related marketing (CRM)
1
Corporate Social Responsibility
1
Corporate social responsibility
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Customer satisfaction
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Kundenzufriedenheit
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Loyalty
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Relationship marketing
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Satisfaction
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Social Marketing
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Galan-Ladero, M. Mercedes
Gázquez-Abad, Juan Carlos
4
Martínez-López, Francisco J.
4
Esteban-Millat, Irene
3
Garín-Muñoz, Teresa
3
López, Rafael
3
Pérez Amaral, Teodosio
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Sánchez-García, Javier
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Carrero, Isabel
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Coll, Santiago Forgas
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García-Fernández, Jerónimo
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González-Rodríguez, M. Rosario
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Gorostidi-Martinez, Haritz
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Gálvez-Ruiz, Pablo
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Japutra, Arnold
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Kaplan, Greg
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Labeaga, José M.
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Lanero-Carrizo, Ana
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Molinillo, Sebastian
2
Palau i Saumell, Ramon
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Ruiz-Real, José Luis
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Sahelices-Pinto, César
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Violante, Giovanni L.
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Vázquez-Burguete, José Luis
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Vélez-Colon, Luisa
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Weidner, Justin
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Xu, Weimin
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Zhao, Xiaokang
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Agnoli, Lara
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Albayrak, Tahir
1
Albort-Morant, Gema
1
Alcántara-Pilar, Juan Miguel
1
Aleti, Torgeir
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Alonso, Luis Enrique
1
Alvarez Monzoncillo, José María
1
Alvarez-Cuadrado, Francisco
1
Amaya-Molinar, Carlos Mario
1
Aramendia-Muneta, Maria Elena
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International review on public and non-profit marketing
2
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ECONIS (ZBW)
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Attitudes towards cause-related marketing : determinants of satisfaction and loyalty
Galan-Ladero, M. Mercedes
;
Galera-Casquet, Clementina
; …
- In:
International review on public and non-profit marketing
10
(
2013
)
3
,
pp. 253-269
Persistent link: https://www.econbiz.de/10010193207
Saved in:
2
Variables that influence attitude toward cause-related marketing and determinants of satisfaction and loyalty in the ‘solidarity purchase’
Galan-Ladero, M. Mercedes
- In:
International review on public and non-profit marketing
9
(
2012
)
2
,
pp. 199-200
Persistent link: https://www.econbiz.de/10009632024
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