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~person:"Hanks, Lydia"
~person:"Ko, Eunju"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
58
Konsumentenverhalten
58
Brand management
21
Markenführung
21
Luxury goods
18
Luxusgüter
18
Fashion
16
Mode
16
Beziehungsmarketing
15
Relationship marketing
15
Gastronomie
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Restaurant industry
13
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Brand image
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Markenimage
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Online-Marketing
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Dienstleistungsqualität
10
Service quality
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Viral marketing
7
Virales Marketing
7
Advertising effects
6
Customer satisfaction
6
Kundenzufriedenheit
6
Werbewirkung
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Corporate Social Responsibility
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Corporate social responsibility
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Emotion
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Nachhaltiger Konsum
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Restaurants
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Social servicescape
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Sustainability
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Sustainable consumption
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Advertising
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Consumer behavior
4
Customer value
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58
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Hanks, Lydia
Ko, Eunju
Han, Heesup
83
Mattila, Anna S.
63
Septianto, Felix
52
Paul, Justin
50
Dwivedi, Yogesh Kumar
49
Loureiro, Sandra Maria Correia
45
Thaichon, Park
39
Hollebeek, Linda D.
38
Kim, Jungkeun
37
Belk, Russell W.
36
Phau, Ian
36
Lusk, Jayson L.
34
Rana, Nripendra P.
33
Kim, Seongseop
31
Nayga, Rodolfo M.
30
Wu, Luorong
30
Grewal, Dhruv
29
Japutra, Arnold
29
Balaji, M. S.
28
Park, Jungkun
28
Prashar, Sanjeev
27
Jang, Soocheong
26
Line, Nathaniel D.
26
Rahman, Zillur
26
Ahn, Jiseon
25
Dhir, Amandeep
25
Ko, Yong Jae
25
Law, Chun Hung Roberts
25
Liu, Qing
25
Martínez-López, Francisco J.
25
Vrontis, Demetris
25
Bang, Nguyen
24
Gázquez-Abad, Juan Carlos
24
Hwang, Jinsoo
24
Jebarajakirthy, Charles
24
Khare, Arpita
24
Kumar, V.
24
So, Kevin Kam Fung
24
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Journal of business research : JBR
13
International journal of hospitality management
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Asia Pacific journal of marketing and logistics
4
International journal of advertising : the review of marketing communications
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
International journal of advertising : the quarterly review of marketing communications
3
Journal of hospitality marketing & management
3
International journal of contemporary hospitality management
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Advances in culture, tourism and hospitality research
1
Emerald insight
1
International journal of consumer studies
1
International marketing review
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of service research : JSR
1
Journal of travel and tourism marketing
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The Cornell hospitality quarterly
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Tourism management : research, policies, practice
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1
Assigning credit and blame : how delivery services affect restaurant EWOM
Line, Nathaniel D.
;
Hanks, Lydia
;
Dogru, Tarik
;
Lu, Lu
- In:
International journal of hospitality management
117
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014457824
Saved in:
2
The effect of luxury brand erotic capital on luxury brand consumption value and purchase intention : focus on VIP customers
Pang, Wonbae
;
Ko, Eunju
;
Cho, Minjung
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 123-142
Persistent link: https://www.econbiz.de/10014511622
Saved in:
3
The effects of brand collaboration with the online game on customer equity and purchase intention : moderating effect of fashion brand type
Kim, Sang Jin
;
Yoo, Jiwon
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2282-2299
Persistent link: https://www.econbiz.de/10014430228
Saved in:
4
The metaverse experience in luxury brands
Jiang, Qi
;
Kim, Miyea
;
Ko, Eunju
;
Kim, Kyung Hoon
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2501-2520
Persistent link: https://www.econbiz.de/10014430263
Saved in:
5
The perceived value of digital fashion product and purchase intention : the mediating role of the flow experience in metaverse platforms
Park, Yeonseo
;
Ko, Eunju
;
Do, Boram
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2645-2665
Persistent link: https://www.econbiz.de/10014430272
Saved in:
6
The effect of luxury brands' sustainable fashion marketing types on authenticity, brand attitude, and purchase intention
Lee, Hojae
;
Ko, Eunju
;
Lee, Sanghoon
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 497-512
Persistent link: https://www.econbiz.de/10014369363
Saved in:
7
Don't touch the merchandise! : factors associated with consumer preference for contact free shopping
Jeong, Dayun
;
Ko, Eunju
;
Taylor, Charles Raymond
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013468635
Saved in:
8
Platform-centric vs. multi-party service failure : an examination of consumers' negative word of mouth about sharing economy platforms
Wu, Luorong
;
Liu, Qing
;
Ma, Shihan
;
Hanks, Lydia
- In:
International journal of contemporary hospitality management
35
(
2023
)
4
,
pp. 1332-1375
Persistent link: https://www.econbiz.de/10014280782
Saved in:
9
Luxury customization and self-authenticity : implications for consumer wellbeing
Choi, Dayeon
;
Seo, Yuri
;
Septianto, Felix
;
Ko, Eunju
- In:
Journal of business research : JBR
141
(
2022
),
pp. 243-252
Persistent link: https://www.econbiz.de/10013168058
Saved in:
10
Impact of COVID-19 pandemic upon fashion consumer behavior : focus on mass and luxury products
Pang, Wonbae
;
Ko, Jisu
;
Kim, Sang Jin
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
10
,
pp. 2149-2164
Persistent link: https://www.econbiz.de/10013552980
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