//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
~person:"Jain, Varsha"
~subject:"Konsumentenverhalten"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Indien"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Konsumentenverhalten
India
12
Indien
12
Consumer behaviour
5
Luxury goods
4
Luxusgüter
4
Advertising effects
3
Brand image
3
Markenimage
3
Werbewirkung
3
Brand management
2
Celebrity endorsement
2
Celebrity endorsements
2
Celebrity-Werbung
2
Conceptual model
2
Digital platform
2
Digitale Plattform
2
Generation Y
2
Markenführung
2
Advertising
1
Asia-pacific
1
Brand
1
Collectivism
1
Communication
1
Decision
1
Designation of origin
1
Digitalisierung
1
Digitization
1
E-commerce
1
Electronic Commerce
1
Emerging economies
1
Emerging market
1
Entscheidung
1
Herkunftsbezeichnung
1
Indian consumers
1
Influences
1
Internet
1
Internet marketing
1
Kollektivismus
1
Kommunikation
1
more ...
less ...
Online availability
All
Undetermined
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Article in journal
5
Aufsatz in Zeitschrift
5
Language
All
English
5
Author
All
Jain, Varsha
Chawla, Deepak
17
Khare, Arpita
17
Parayitam, Satyanarayana
10
Joshi, Himanshu
7
Jain, Sheetal
6
Jaiswal, Deepak
6
Kant, Rishi
6
Khan, Mohammed Naved
6
Prashar, Sanjeev
6
Roy, Subhadip
6
Tandon, Urvashi
6
Gupta, Shruti
5
Kautish, Pradeep
5
Misra, Richa
5
Singh, Nidhi
5
Singh, Ramendra
5
Sondhi, Neena
5
Soni, Pavleen
5
Almugari, Fatehi
4
Atulkar, Sunil
4
Gera, Navneet
4
Khaled, Amgad S. D.
4
Kumar, Vikas
4
Mishra, Sita
4
Pandey, Shweta
4
Parsad, Chandan
4
Sinha, Neena
4
Thomas, Sujo
4
Vijay, T. Sai
4
Adnan, Arham
3
Ahmad, Asad
3
Arora, Taanika
3
Banerjee, Shubhomoy
3
Bhanot, Sandeep
3
Biswas, Abhijeet
3
Chakraborty, Debarun
3
Chugh, Randy
3
Cropper, Maureen L.
3
Deb, Madhurima
3
more ...
less ...
Published in...
All
Journal of marketing communications
2
Asia-Pacific journal of business administration
1
International journal of Indian culture and business management
1
International journal of management concepts and philosophy : IJMCP
1
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Discovering surrogate branding via online image development : a case from India
Jain, Varsha
;
Kitchen, Philip J.
;
Ganesh B. E.
;
Garg, …
- In:
International journal of management concepts and …
12
(
2019
)
3
,
pp. 342-359
Persistent link: https://www.econbiz.de/10012105416
Saved in:
2
How digital platforms influence luxury purchase behavior in India?
Jain, Varsha
;
Schultz, Don E.
- In:
Journal of marketing communications
25
(
2019
)
1
,
pp. 41-64
Persistent link: https://www.econbiz.de/10012203260
Saved in:
3
Discovering the factors influencing the decision making among Generation Y for luxury and premium spas
Jain, Varsha
;
Naik, Aastha
;
Ganesh B. E.
- In:
International journal of Indian culture and business …
19
(
2019
)
4
,
pp. 509-528
Persistent link: https://www.econbiz.de/10012209430
Saved in:
4
Discovering India's three levels of luxury consumption : an exploratory research to find a conceptual framework
Schultz, Don E.
;
Jain, Varsha
- In:
Journal of marketing communications
24
(
2018
)
3
,
pp. 250-269
Persistent link: https://www.econbiz.de/10011852953
Saved in:
5
Exploring luxury brand country of origin impact on purchasing behaviors in India : a conceptual framework
Schultz, Don E.
;
Jain, Varsha
- In:
Asia-Pacific journal of business administration
7
(
2015
)
3
,
pp. 216-236
Persistent link: https://www.econbiz.de/10011471604
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->