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~accessRights:"restricted"
~person:"Ko, Eunju"
~subject:"Beziehungsmarketing"
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Search: subject_exact:"Consumer Behaviour"
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Beziehungsmarketing
Consumer behaviour
34
Konsumentenverhalten
34
Brand management
19
Markenführung
19
Luxury goods
18
Luxusgüter
18
Fashion
16
Mode
16
Brand
10
Markenartikel
10
Internet marketing
9
Online-Marketing
9
Brand image
8
Markenimage
8
Relationship marketing
7
Advertising effects
5
Nachhaltiger Konsum
5
Sustainable consumption
5
Werbewirkung
5
Advertising
4
Customer value
4
Kundenwert
4
Luxury brand
4
Marketing management
4
Marketingmanagement
4
Nachhaltigkeit
4
Social Web
4
Social web
4
Sustainability
4
Textile distribution
4
Textilhandel
4
Werbung
4
Luxury
3
Nachhaltige Entwicklung
3
Sustainable development
3
Sustainable fashion
3
purchase intention
3
Balance theory
2
Bekleidungsindustrie
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Ko, Eunju
Han, Heesup
29
Hollebeek, Linda D.
24
Kumar, V.
19
Ahn, Jiseon
16
Loureiro, Sandra Maria Correia
16
Mattila, Anna S.
16
Rather, Raouf Ahmad
16
Khan, Imran
15
Klaus, Philipp
14
Prentice, Catherine
13
So, Kevin Kam Fung
13
Japutra, Arnold
12
Rahman, Zillur
12
Kumar, Vikas
11
Quach, Sara
11
Roy, Sanjit
11
Sesé, F. Javier
11
Verhoef, Peter C.
11
Back, Ki-Joon
10
Fatma, Mobin
10
Grewal, Dhruv
10
Gustafsson, Anders
10
Johnson, Lester W.
10
King, Ceridwyn
10
Leckie, Civilai
10
Sarkar, Abhigyan
10
Sreejesh, S.
10
Balaji, M. S.
9
Bang, Nguyen
9
Gil Saura, Irene
9
Gong, Taeshik
9
Karjaluoto, Heikki
9
Line, Nathaniel D.
9
Park, Jungkun
9
Sarkar, Juhi Gahlot
9
Wong, IpKin Anthony
9
Bilgihan, Anil
8
Cambra-Fierro, Jesús
8
Fernandes, Teresa
8
Hanks, Lydia
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Journal of business research : JBR
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Asia Pacific journal of marketing and logistics
1
International journal of advertising : the quarterly review of marketing communications
1
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ECONIS (ZBW)
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1
The effects of brand collaboration with the online game on customer equity and purchase intention : moderating effect of fashion brand type
Kim, Sang Jin
;
Yoo, Jiwon
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2282-2299
Persistent link: https://www.econbiz.de/10014430228
Saved in:
2
Luxury customization and self-authenticity : implications for consumer wellbeing
Choi, Dayeon
;
Seo, Yuri
;
Septianto, Felix
;
Ko, Eunju
- In:
Journal of business research : JBR
141
(
2022
),
pp. 243-252
Persistent link: https://www.econbiz.de/10013168058
Saved in:
3
Digital service innovation, customer engagement, and customer equity in AR marketing
Kim, Kyung Hoon
;
Ko, Eunju
;
Kim, Sang Jin
;
Jiang, Qi
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 453-466
Persistent link: https://www.econbiz.de/10012549102
Saved in:
4
Customer social participation in the social networking services and its impact upon the customer equity of global fashion brands
Chae, Heeju
;
Ko, Eunju
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3804-3812
Persistent link: https://www.econbiz.de/10011515266
Saved in:
5
Influence of sustainable marketing activities on customer equity
Sun, Yang
;
Ko, Eunju
- In:
Journal of global scholars of marketing science : …
26
(
2016
)
3
,
pp. 270-283
Persistent link: https://www.econbiz.de/10011594183
Saved in:
6
Luxury brand strategies and customer experiences : contributions to theory and practice
Ko, Eunju
;
Phau, Ian
;
Aiello, Gaetano
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5749-5752
Persistent link: https://www.econbiz.de/10011597488
Saved in:
7
Tiger Woods, Nike, and I are (not) best friends : how brand's sports sponsorship in social-media impacts brand consumer's congruity and relationship quality
Do, Hyunji
;
Ko, Eunju
;
Woodside, Arch G.
- In:
International journal of advertising : the quarterly …
34
(
2015
)
4
,
pp. 658-677
Persistent link: https://www.econbiz.de/10011547697
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