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~accessRights:"restricted"
~person:"Ko, Eunju"
~subject:"Brand management"
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Search: subject_exact:"Consumer Behaviour"
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Brand management
Consumer behaviour
34
Konsumentenverhalten
34
Markenführung
19
Luxury goods
18
Luxusgüter
18
Fashion
16
Mode
16
Brand
10
Markenartikel
10
Internet marketing
9
Online-Marketing
9
Brand image
8
Markenimage
8
Beziehungsmarketing
7
Relationship marketing
7
Advertising effects
5
Nachhaltiger Konsum
5
Sustainable consumption
5
Werbewirkung
5
Advertising
4
Customer value
4
Kundenwert
4
Luxury brand
4
Marketing management
4
Marketingmanagement
4
Nachhaltigkeit
4
Social Web
4
Social web
4
Sustainability
4
Textile distribution
4
Textilhandel
4
Werbung
4
Luxury
3
Nachhaltige Entwicklung
3
Sustainable development
3
Sustainable fashion
3
purchase intention
3
Balance theory
2
Bekleidungsindustrie
2
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18
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English
19
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Ko, Eunju
Loureiro, Sandra Maria Correia
22
Han, Heesup
20
Sarkar, Abhigyan
19
Japutra, Arnold
17
Melewar, T. C.
17
Sarkar, Juhi Gahlot
17
Bang, Nguyen
16
Guzman, Francisco
16
Phau, Ian
16
Diamantopoulos, Adamantios
13
Ekinci, Yuksel
13
Gázquez-Abad, Juan Carlos
13
Khan, Imran
13
Martínez-López, Francisco J.
13
Hollebeek, Linda D.
12
Veloutsou, Cleopatra
12
Ahn, Jiseon
11
Kunkel, Thilo
11
Park, Jungkun
11
Paul, Justin
11
Rahman, Zillur
11
Septianto, Felix
11
Dens, Nathalie
10
King, Ceridwyn
10
Pelsmacker, Patrick de
10
Romaniuk, Jenni
10
Torres, Ivonne M.
10
Valette-Florence, Pierre
10
Zúñiga, Miguel Ángel
10
Casidy, Riza
9
Chen, Qimei
9
Johnson, Lester W.
9
Kumar, Vikas
9
Sreejesh, S.
9
Augusto, Mário Gomes
8
Back, Ki-Joon
8
Fatma, Mobin
8
Fazli-Salehi, Reza
8
Foroudi, Pantea
8
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Journal of business research : JBR
8
International journal of advertising : the review of marketing communications
4
Asia Pacific journal of marketing and logistics
2
International journal of advertising : the quarterly review of marketing communications
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
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ECONIS (ZBW)
19
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1
The effects of brand collaboration with the online game on customer equity and purchase intention : moderating effect of fashion brand type
Kim, Sang Jin
;
Yoo, Jiwon
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2282-2299
Persistent link: https://www.econbiz.de/10014430228
Saved in:
2
The metaverse experience in luxury brands
Jiang, Qi
;
Kim, Miyea
;
Ko, Eunju
;
Kim, Kyung Hoon
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2501-2520
Persistent link: https://www.econbiz.de/10014430263
Saved in:
3
The effect of luxury brands' sustainable fashion marketing types on authenticity, brand attitude, and purchase intention
Lee, Hojae
;
Ko, Eunju
;
Lee, Sanghoon
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 497-512
Persistent link: https://www.econbiz.de/10014369363
Saved in:
4
Luxury customization and self-authenticity : implications for consumer wellbeing
Choi, Dayeon
;
Seo, Yuri
;
Septianto, Felix
;
Ko, Eunju
- In:
Journal of business research : JBR
141
(
2022
),
pp. 243-252
Persistent link: https://www.econbiz.de/10013168058
Saved in:
5
The role of cultural congruence in the art infusion effect
Seo, Yuri
;
Septianto, Felix
;
Ko, Eunju
- In:
Journal of consumer psychology : JCP ; the official …
32
(
2022
)
4
,
pp. 634-651
Persistent link: https://www.econbiz.de/10013426623
Saved in:
6
Consumer experiences of virtual reality : insights from VR luxury brand fashion shows
Jung, Jaesuk
;
Yu, Jihye
;
Seo, Yuri
;
Ko, Eunju
- In:
Journal of business research : JBR
130
(
2021
),
pp. 517-524
Persistent link: https://www.econbiz.de/10012544867
Saved in:
7
Sustainability and social media communication : how consumers respond to marketing efforts of luxury and non-luxury fashion brands
Kong, Hyun Min
;
Witmaier, Alexander
;
Ko, Eunju
- In:
Journal of business research : JBR
131
(
2021
),
pp. 640-651
Persistent link: https://www.econbiz.de/10012545032
Saved in:
8
Digital service innovation, customer engagement, and customer equity in AR marketing
Kim, Kyung Hoon
;
Ko, Eunju
;
Kim, Sang Jin
;
Jiang, Qi
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 453-466
Persistent link: https://www.econbiz.de/10012549102
Saved in:
9
UGC attributes and effects : implication for luxury brand advertising
Yu, Jihye
;
Ko, Eunju
- In:
International journal of advertising : the review of …
40
(
2021
)
6
,
pp. 945-967
Persistent link: https://www.econbiz.de/10012623909
Saved in:
10
Luxury brand advertising : editorial : theory and practice
Ko, Eunju
- In:
International journal of advertising : the review of …
39
(
2020
)
6
,
pp. 757-760
Persistent link: https://www.econbiz.de/10012260247
Saved in:
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