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~accessRights:"restricted"
~person:"Ko, Eunju"
~subject:"Luxury"
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Luxury
Consumer behaviour
34
Konsumentenverhalten
34
Brand management
19
Markenführung
19
Luxury goods
18
Luxusgüter
18
Fashion
16
Mode
16
Brand
10
Markenartikel
10
Internet marketing
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Online-Marketing
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Brand image
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Beziehungsmarketing
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Relationship marketing
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Advertising effects
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Nachhaltiger Konsum
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Sustainable consumption
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Werbewirkung
5
Advertising
4
Customer value
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Kundenwert
4
Luxury brand
4
Marketing management
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Marketingmanagement
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Nachhaltigkeit
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Social Web
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Social web
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Sustainability
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Textile distribution
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Textilhandel
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Werbung
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Sustainable fashion
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purchase intention
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Balance theory
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Ko, Eunju
Shukla, Paurav
6
Kapferer, Jean-Noël
5
Valette-Florence, Pierre
5
Jain, Sheetal
4
Rosendo-Rios, Veronica
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Seo, Yuri
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Septianto, Felix
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Khalifa, Dina
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Thaichon, Park
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Wirtz, Jochen
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Boissieu, Élodie de
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Conejo, Francisco J.
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Eastman, Jacqueline Kilsheimer
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Klaus, Philipp
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Kumagai, Ken
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Laurent, Gilles
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Quach, Sara
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Siu, Noel Yee-Man
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Thomsen, Thyra Uth
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Wang, Yajin
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Young, Clifford E.
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Adıgüzel, Feray
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Ahmed, Iram
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Aiello, Gaetano
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Journal of business research : JBR
3
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ECONIS (ZBW)
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1
Fashioning organics : wellbeing, sustainability, and status consumption practices
Fifita, Ilaisaane M. E.
;
Seo, Yuri
;
Ko, Eunju
;
Conroy, …
- In:
Journal of business research : JBR
117
(
2020
),
pp. 664-671
Persistent link: https://www.econbiz.de/10012288080
Saved in:
2
What is a luxury brand? : a new definition and review of the literature
Ko, Eunju
;
Costello, John P.
;
Taylor, Charles Robert
- In:
Journal of business research : JBR
99
(
2019
),
pp. 405-413
Persistent link: https://www.econbiz.de/10012023668
Saved in:
3
Explaining and predicting purchase intentions following luxury-fashion brand value co-creation encounters
Choi, Eunha
;
Ko, Eunju
;
Kim, Angella J.
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5827-5832
Persistent link: https://www.econbiz.de/10011597521
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