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~accessRights:"restricted"
~person:"Ko, Eunju"
~subject:"Markenimage"
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Search: subject_exact:"Consumer Behaviour"
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Markenimage
Consumer behaviour
34
Konsumentenverhalten
34
Brand management
19
Markenführung
19
Luxury goods
18
Luxusgüter
18
Fashion
16
Mode
16
Brand
10
Markenartikel
10
Internet marketing
9
Online-Marketing
9
Brand image
8
Beziehungsmarketing
7
Relationship marketing
7
Advertising effects
5
Nachhaltiger Konsum
5
Sustainable consumption
5
Werbewirkung
5
Advertising
4
Customer value
4
Kundenwert
4
Luxury brand
4
Marketing management
4
Marketingmanagement
4
Nachhaltigkeit
4
Social Web
4
Social web
4
Sustainability
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Textile distribution
4
Textilhandel
4
Werbung
4
Luxury
3
Nachhaltige Entwicklung
3
Sustainable development
3
Sustainable fashion
3
purchase intention
3
Balance theory
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Bekleidungsindustrie
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Ko, Eunju
Guzman, Francisco
17
Loureiro, Sandra Maria Correia
17
Han, Heesup
16
Japutra, Arnold
16
Diamantopoulos, Adamantios
15
Bang, Nguyen
14
Sarkar, Abhigyan
14
Ekinci, Yuksel
13
Melewar, T. C.
13
Phau, Ian
13
Sarkar, Juhi Gahlot
13
Paul, Justin
11
Liu, Chih-Hsing
10
Park, Jungkun
10
Sreejesh, S.
10
Torres, Ivonne M.
9
Veloutsou, Cleopatra
9
Zúñiga, Miguel Ángel
9
Casidy, Riza
8
Dens, Nathalie
8
Foroudi, Pantea
8
Johnson, Lester W.
8
Joshi, Richa
8
King, Ceridwyn
8
Kunkel, Thilo
8
Pelsmacker, Patrick de
8
Yadav, Rajan
8
Ahn, Jiseon
7
Augusto, Mário Gomes
7
Balabanis, George
7
Davvetas, Vasileios
7
Dwivedi, Yogesh Kumar
7
Fazli-Salehi, Reza
7
Gil Saura, Irene
7
Hollebeek, Linda D.
7
Hyun, Sunghyup Sean
7
Khan, Imran
7
Kumar, V.
7
Kumar, Vikas
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International journal of advertising : the quarterly review of marketing communications
2
Asia Pacific journal of marketing and logistics
1
International journal of advertising : the review of marketing communications
1
International marketing review
1
Journal of business research : JBR
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
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ECONIS (ZBW)
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1
The effects of brand collaboration with the online game on customer equity and purchase intention : moderating effect of fashion brand type
Kim, Sang Jin
;
Yoo, Jiwon
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2282-2299
Persistent link: https://www.econbiz.de/10014430228
Saved in:
2
The effect of luxury brands' sustainable fashion marketing types on authenticity, brand attitude, and purchase intention
Lee, Hojae
;
Ko, Eunju
;
Lee, Sanghoon
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 497-512
Persistent link: https://www.econbiz.de/10014369363
Saved in:
3
The role of cultural congruence in the art infusion effect
Seo, Yuri
;
Septianto, Felix
;
Ko, Eunju
- In:
Journal of consumer psychology : JCP ; the official …
32
(
2022
)
4
,
pp. 634-651
Persistent link: https://www.econbiz.de/10013426623
Saved in:
4
UGC attributes and effects : implication for luxury brand advertising
Yu, Jihye
;
Ko, Eunju
- In:
International journal of advertising : the review of …
40
(
2021
)
6
,
pp. 945-967
Persistent link: https://www.econbiz.de/10012623909
Saved in:
5
What is a luxury brand? : a new definition and review of the literature
Ko, Eunju
;
Costello, John P.
;
Taylor, Charles Robert
- In:
Journal of business research : JBR
99
(
2019
),
pp. 405-413
Persistent link: https://www.econbiz.de/10012023668
Saved in:
6
Country of origin effects on brand image, brand evaluation, and purchase intention : a closer look at Seoul, New York, and Paris fashion collection
Kim, Namhoon
;
Chun, Eunha
;
Ko, Eunju
- In:
International marketing review
34
(
2017
)
2
,
pp. 254-271
Persistent link: https://www.econbiz.de/10011674203
Saved in:
7
Tiger Woods, Nike, and I are (not) best friends : how brand's sports sponsorship in social-media impacts brand consumer's congruity and relationship quality
Do, Hyunji
;
Ko, Eunju
;
Woodside, Arch G.
- In:
International journal of advertising : the quarterly …
34
(
2015
)
4
,
pp. 658-677
Persistent link: https://www.econbiz.de/10011547697
Saved in:
8
Brand popularity as an advertising cue affecting consumer evaluation on sustainable brands : a comparison study of Korea, China, and Russia
Whang, Haesung
;
Ko, Eunju
;
Zhang, Ting
;
Mattila, Pekka
- In:
International journal of advertising : the quarterly …
34
(
2015
)
5
,
pp. 789-811
Persistent link: https://www.econbiz.de/10011547821
Saved in:
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