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~person:"Mrad, Mona"
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Brand addiction
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Mrad, Mona
Cui, Charles Chi
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Journal of business research : JBR
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ECONIS (ZBW)
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Comorbidity of compulsive buying and brand addiction : An examination of two types of addictive consumption
Mrad, Mona
;
Cui, Charles Chi
- In:
Journal of business research : JBR
113
(
2020
),
pp. 399-408
Persistent link: https://www.econbiz.de/10012230512
Saved in:
2
Brand addiction : exploring the concept and its definition through an experiential lens
Cui, Charles Chi
;
Mrad, Mona
;
Hogg, Margaret K.
- In:
Journal of business research : JBR
87
(
2018
),
pp. 118-127
Persistent link: https://www.econbiz.de/10011866558
Saved in:
3
Brand addiction : conceptualization and scale development
Mrad, Mona
;
Cui, Charles Chi
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 1938-1960
Persistent link: https://www.econbiz.de/10011773799
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