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~source:"econis"
~subject:"Markenimage"
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Consumer behaviour
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International journal of advertising : the review of marketing communications
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Marketing letters : a journal of research in marketing
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Journal of travel and tourism marketing
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Journal of global marketing
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International journal of internet marketing and advertising : IJIMA
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SpringerLink / Bücher
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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European journal of marketing
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International journal of advertising : the quarterly review of marketing communications
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Global business review
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Young consumers : insight and ideas for responsible marketers
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of market research
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ECONIS (ZBW)
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1
Digital consumer-based branding among football clubs : determinants of brand loyalty and purchase intention towards green brand extensions offered through digital platforms
Matin, Arian
;
Khoshtaria, Tornike
;
Mercan, Metin
; …
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
4
,
pp. 378-408
Persistent link: https://www.econbiz.de/10014428116
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2
Eliciting emotional attachment : Jordan brand and college fan purchasers
Harrison, C. Keith
;
Babiak, Katherine
;
Tingle, Jacob K.
; …
- In:
International journal of sport management and marketing …
23
(
2023
)
6
,
pp. 465-492
Persistent link: https://www.econbiz.de/10014428327
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3
My brand, my self(ie) - why consumers portray themselves in brand-selfies
Flaswinkel, Anne Mareike
;
Rump, Markus
;
Decker, Reinhold
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 310-334
Persistent link: https://www.econbiz.de/10014318347
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4
How can the management of fitness centres be improved through corporate image and brand image?
Alguacil, M.
;
García-Fernández, J.
;
Calabuig Moreno, …
- In:
Economic research
35
(
2022
)
1,3
,
pp. 3378-3396
Persistent link: https://www.econbiz.de/10014383647
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5
Do health-brand fan pages satisfy their consumers' desires?
Castillo, Gricel
;
Carrete-Lucero, Lorena de la Paz
; …
- In:
International journal of electronic marketing and …
13
(
2022
)
1
,
pp. 83-104
Persistent link: https://www.econbiz.de/10012695459
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6
Understanding of consumers' perception toward select FMCG products
Siriguppi, Dwarakanath
- In:
International journal of public sector performance …
9
(
2022
)
3
,
pp. 248-257
Persistent link: https://www.econbiz.de/10013257287
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7
Evaluating the effects of corporate social irresponsibility on brand hate and its behavioural outcomes
Roozbahani, Elaheh
;
Salehzadeh, Reza
;
Mirmehdi, Seyed Mehdi
- In:
International journal of business governance and ethics …
16
(
2022
)
2
,
pp. 158-175
Persistent link: https://www.econbiz.de/10013198346
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8
Brand preferences for consumer electronics in the United Arab Emirates
Haridas, Anand
;
Epps, Alun Grant
- In:
International journal of intelligent enterprise
9
(
2022
)
4
,
pp. 422-437
Persistent link: https://www.econbiz.de/10014320187
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9
Conceptualising performative Instagram influencer and user relationships : through advertising and sponsored brand content
Wilson, Jonathan A. J.
;
Arroyo, Laura
- In:
International journal of business performance …
23
(
2022
)
3
,
pp. 257-284
Persistent link: https://www.econbiz.de/10013440055
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10
Impact of electronic word-of-mouth on brand relationship and purchase intention : the case of the smartphone industry
El Hajjar, Samer
- In:
International journal of business innovation and …
28
(
2022
)
2
,
pp. 263-279
Persistent link: https://www.econbiz.de/10013253188
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