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~subject:"Advertising effects"
~subject:"Theory"
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Gou, Qinglong
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Lu, Lihao
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Shao, Jing
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Tang, Wansheng
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Tao, Zhiying
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International journal of production research
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Co-op supply chains with a local media company : models and analysis
Gou, Qinglong
;
Shao, Jing
;
Wang, Xin
;
Yu, Lili
- In:
Transportation research / E : an international journal
136
(
2020
),
pp. 1-19
Persistent link: https://www.econbiz.de/10012233633
Saved in:
2
A local seller's app channel strategy concerning delivery
Tao, Zhiying
;
Gou, Qinglong
;
Zhang, Juzhi
- In:
International journal of production research
58
(
2020
)
1
,
pp. 220-255
Persistent link: https://www.econbiz.de/10012193955
Saved in:
3
Joint pricing and advertising strategy with reference price effect
Lu, Lihao
;
Gou, Qinglong
;
Tang, Wansheng
;
Zhang, Jianxiong
- In:
International journal of production research
54
(
2016
)
17/18
,
pp. 5250-5270
Persistent link: https://www.econbiz.de/10011530197
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