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~subject:"B-to-B-Marketing"
~subject:"Marketing"
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B-to-B-Marketing
Marketing
Messe
73
Trade fair
72
Event sector
14
Veranstaltungswirtschaft
14
Messebeteiligung
11
Trade fair participation
11
Business-to-business marketing
10
Lieferantenmanagement
8
Supplier relationship management
8
Trade fairs
8
Beziehungsmarketing
7
Event-Marketing
7
Relationship marketing
7
Trade shows
7
Consumer behaviour
6
Konsumentenverhalten
6
Marketing management
6
Marketingmanagement
6
Messe <Wirtschaft>
6
Messemarketing
6
Trade show
6
Deutschland
5
Digitalisierung
5
Germany
5
Knowledge transfer
5
Wissenstransfer
5
trade fairs
5
Business network
4
Exhibition
4
Exhibitions
4
Firm performance
4
Holiday behaviour
4
Kommunikation
4
Messewirtschaft
4
Unternehmenserfolg
4
Unternehmensnetzwerk
4
Urlaubsverhalten
4
Welt
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Silva, Pedro Mendonça
2
Bathelt, Harald
1
Boyd, D. Eric
1
Brown, Brian P.
1
Drapeau, Nancy
1
Frost, Warwick
1
Golfetto, Francesca
1
Gopalakrishna, Srinath
1
Gȩbarowski, Marcin
1
Haon, Christophe
1
Kalafatis, Stavros P.
1
Kim, Yaeri
1
Laing, Jennifer
1
Lawrence, Justin M.
1
Malthouse, Edward C.
1
Medway, Dominic
1
Mohan, Mayoor
1
Moutinho, Victor Ferreira
1
Palmer, Mark
1
Rinallo, Diego
1
Roh, Taewoo
1
Sarin, Shikhar
1
Sego, Trina
1
Shukla, Paurav
1
Siemieniako, Dariusz
1
Simtion, Alexandra
1
Singh, Jaywant
1
Skallerud, Kåre
1
Solberg Søilen, Klaus
1
Tafesse, Wondwesen
1
Vale, Vera Teixeira
1
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Springer Fachmedien Wiesbaden
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Industrial marketing management : the international journal for industrial and high-tech firms
5
Journal of business research : JBR
1
Journal of customer behaviour
1
Journal of marketing analytics : JMA
1
Journal of promotion management : innovations in planning and applied research
1
Management for Professionals
1
Research
1
Routledge advances in event research series
1
SpringerLink / Bücher
1
Technological forecasting & social change : an international journal
1
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ECONIS (ZBW)
14
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1
Examining the relationship between sales force proactiveness, network capability and sales performance : evidence from international trade shows
Silva, Pedro Mendonça
;
Moutinho, Victor Ferreira
; …
- In:
Journal of promotion management : innovations in …
28
(
2022
)
5
,
pp. 559-583
Persistent link: https://www.econbiz.de/10013277286
Saved in:
2
Preparing an exhibition in the post-pandemic era : evidence from an O2O-based exhibition of B2B firms
Kim, Yaeri
;
Roh, Taewoo
- In:
Technological forecasting & social change : an …
185
(
2022
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014233661
Saved in:
3
Exhibitions, trade fairs and industrial events
Frost, Warwick
(
ed.
);
Laing, Jennifer
(
ed.
)
-
2021
-
First issued in paperback
Persistent link: https://www.econbiz.de/10012705093
Saved in:
4
Examination in B2B trade show : the effects of competitive intelligence and the information management system on the exhibitor's marketing strategy
Silva, Pedro Mendonça
- In:
Journal of marketing analytics : JMA
9
(
2021
)
3
,
pp. 228-241
Persistent link: https://www.econbiz.de/10012614796
Saved in:
5
Disconnect in trade show staffing : a comparison of exhibitor emphasis and attendee preferences
Haon, Christophe
;
Sego, Trina
;
Drapeau, Nancy
;
Sarin, …
- In:
Industrial marketing management : the international …
91
(
2020
),
pp. 581-595
Persistent link: https://www.econbiz.de/10012422362
Saved in:
6
Managing customer engagement at trade shows
Gopalakrishna, Srinath
;
Malthouse, Edward C.
;
Lawrence, …
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 99-114
Persistent link: https://www.econbiz.de/10012107698
Saved in:
7
Economic geography and industrial marketing views on trade shows : collective marketing and knowledge circulation
Rinallo, Diego
;
Bathelt, Harald
;
Golfetto, Francesca
- In:
Industrial marketing management : the international …
61
(
2017
),
pp. 93-103
Persistent link: https://www.econbiz.de/10011704321
Saved in:
8
Theorizing temporary spatial clusters and institutional boundary-work in industrial marketing
Palmer, Mark
;
Medway, Dominic
;
Warnaby, Gary
- In:
Industrial marketing management : the international …
61
(
2017
),
pp. 104-113
Persistent link: https://www.econbiz.de/10011704324
Saved in:
9
IT usage for enhancing trade show performance : evidence from the aviation services
Singh, Jaywant
;
Shukla, Paurav
;
Kalafatis, Stavros P.
- In:
The journal of business & industrial marketing
32
(
2017
)
3
,
pp. 398-408
Persistent link: https://www.econbiz.de/10011662271
Saved in:
10
A systematic review of the trade show marketing literature : 1980-2014
Tafesse, Wondwesen
;
Skallerud, Kåre
- In:
Industrial marketing management : the international …
63
(
2017
),
pp. 18-30
Persistent link: https://www.econbiz.de/10011730068
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